Record Number of Dairy Queen Blizzards Sold on Miracle Treat Day Nets over $2
million for Children's Miracle Network

Canadians noshed their way through 600,000 Blizzards to support medical care, research and educational programs for children's hospitals across Canada

TORONTO, Aug. 24 /CNW/ - On Thursday August 12, 2010 all purchases of Dairy Queen Blizzards raised funds to help millions of sick and injured children at local children's hospitals across the country. More than 600 Dairy Queen (DQ) Canada franchisees participated in the eighth annual Canadian Miracle Treat Day, which raised over $2 million CDN for the Children's Miracle Network by donating all proceeds from Blizzard sales.

"I'd like to thank all Dairy Queen customers for buying a record number of Blizzards again this year and making this the best Miracle Treat Day ever," said Denise Hutton, Vice President Marketing Dairy Queen Canada. "We are always overwhelmed by everyone's generosity and dedication on Miracle Treat Day and the results continue to surpass our expectations year after year."

"We are so thankful for the kindness and commitment of the Dairy Queen franchisees who voluntarily give the proceeds of their Blizzard sales on Miracle Treat Day." said John Hartman, Chief International Officer Children's Miracle Network. "Every time someone buys a Blizzard on Miracle Treat Day, they are helping miracles come to life at each of Canada's 14 children's hospitals by funding medical care, research and education."

Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $79 million.

About Children's Miracle Network

Children's Miracle Network is an international non-profit organization that raises funds for more than 170 children's hospitals. Countless individuals, 90 organizations and 400 media partners unite with Children's Miracle Network hospitals to help sick and injured kids in local communities. Donations to Children's Miracle Network create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year. To learn more go to www.childrensmiraclenetwork.org.

In Canada, the children's hospitals/foundations supported by Children's Miracle Network include: BC Children's Hospital Foundation, Alberta Children's Hospital Foundation, Stollery Children's Hospital Foundation, Children's Hospital Foundation of Saskatchewan, Children's Hospital Foundation of Manitoba, SickKids Foundation, Children's Health Foundation of London, McMaster Children's Hospital Foundation, Children's Hospital of Eastern Ontario Foundation, IWK Health Centre Foundation, Janeway Children's Hospital Foundation and Operation Enfant Soleil which includes Le Centre hospitalier universitaire Sainte-Justine, Le Centre hospitalier universitaire de Quebec and Montreal Children's Hospital.

About Dairy Queen Canada

Dairy Queen Canada is a wholly owned division of International Dairy Queen. IDQ is part of the Berkshire Hathaway family, a company controlled by Warren Buffet. In Canada, IDQ, develops, licenses and services a system of more than 570 Dairy Queen and 135 Orange Julius stores in Canada featuring hamburgers, hot dogs, soft serve, blended drinks made from oranges and other fruit flavours, along with various snack items.

SOURCE DAIRY QUEEN CANADA

For further information: For further information: Alanna Banks, Media Profile, alanna.banks@mediaprofile.com, 416-342-1801 (office), 416-453-0764 (mobile)

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DAIRY QUEEN CANADA

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Children's Miracle Network

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