Rechargeable flashlights, organic aftershave and green electricity: Father's
Day goes green

Half of Father's Day shoppers giving green gifts: Bullfrog Power(R) poll

TORONTO, June 15 /CNW/ - Half (50 per cent) of Father's Day shoppers say they will buy, or have already bought, an environmentally friendly gift this year, according to a new poll conducted for Bullfrog Power, Canada's 100 per cent green electricity provider. The poll results further illustrate how Canadians' concern for the environment is influencing different areas of their lives, including their purchasing decisions and gift giving practices.

According to Bullfrog's Father's Day poll:

    
    -  52 per cent of Canadians planning a Father's Day purchase will make it
       something that helps dad live a greener life (e.g., a solar-powered
       electronic device).

    -  50 per cent of Father's Day gift givers will choose a product made in
       an eco-friendly way (e.g., without toxic materials).
    

The poll reveals that other gift giving occasions in Canada may go green as well, with more than eight out of every 10 Canadians (86 per cent) saying they feel it is now important to buy eco-friendly gifts due to growing concerns about the environment.

"Dads come in all stripes, but this Father's Day many of them will be striped green," said Tom Heintzman, President, Bullfrog Power. "Canadians are taking personal action for the environment where they can - even changing their buying and gift giving habits - to help create a more sustainable environment."

One way for Canadians to give green this Father's Day is to sign dad on for 100 per cent clean, renewable electricity with Bullfrog Power. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program - instead of from polluting sources like coal, oil, natural gas, and nuclear. Green electricity will enable dad to reduce his environmental footprint and support the development of new wind power in Canada.

Signing on with Bullfrog Power is easy and only takes a few minutes online. No new wiring or retrofits are needed to bullfrogpower(R) a home. With Bullfrog Power, your dad will join the thousands of Canadian homes and organizations across the country supporting the generation of clean, renewable electricity.

About the poll:

The survey was conducted by Harris/Decima teleVox on behalf of Bullfrog Power. The telephone interviews were completed from May 27 through May 30, 2010. 1,007 adult Canadians were surveyed. The margin of error is +/- 3.1 percent.

About Bullfrog Power

Bullfrog Power, Canada's 100 per cent green electricity provider, offers homes and businesses a clean, renewable electricity choice. Bullfrog's electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada under its EcoLogo(M) program instead of from polluting sources like coal, oil, natural gas, and nuclear. Thousands of Canadian homes and businesses are doing their part to address climate change and air pollution by switching to green electricity with Bullfrog Power. www.bullfrogpower.com

SOURCE BULLFROG POWER

For further information: For further information: Contact Environics: Jill Anzarut, Environics Communications, Tel: 416.969.2708, Email: janzarut@environicspr.com; Contact Bullfrog Power: William Pointon, Manager, Public Relations, Tel: 416.360.3464 ext 221, Email: william.pointon@bullfrogpower.com

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