Montreal-Based Title Encourages Home Cooks to Share Favourite Recipes
with Fellow Canadians
MONTREAL, Feb. 14, 2013 /CNW/ - As part of its commitment to an expanded
presence in the Canadian market, the Canadian operations of Reader's
Digest take great pleasure in announcing the launch of its newest
magazine, Taste of Home Canada, the Canadian edition of the world's #1 food and entertaining brand. This
introduction of a new Canadian title is based on the overwhelming
success of the U.S. version of the title over the past two decades.
"The U.S. version of Taste of Home has a Canadian circulation of 75,000, so we wanted to bring a more
localized cooking and entertaining resource to expand the Canadian
readership base," said Philippe Cloutier, General Manager, Reader's
Digest Association, Canada. "Based in our Montreal offices, the
addition of Taste of Home Canada to our product portfolio will continue
to strengthen our brand presence in the Canadian market and offer our
advertising and retail partners new ways to reach Canadian consumers."
Available in both English and French, Taste of Home Canada will be published quarterly, beginning with the inaugural Summer 2013
issue, which will hit newsstands on June 3, just in time to help
readers celebrate Canada Day.
"Taste of Home Canada will be filled with recipes featuring familiar, everyday ingredients,
beautiful photos and easy-to-follow instructions," said Robert Goyette,
Editor-in-Chief, Reader's Digest Magazines. "The publication is
completely unique in its nature, featuring recipes that have been
submitted by - and for - Canadian home cooks, filling an otherwise
empty niche in the market across the country - a formula which has been
successful for the U.S. edition."
To celebrate the launch of Taste of Home Canada, the magazine's editors invite Canadian home cooks to share their
passion for food and entertaining by submitting their best-loved
recipes, cooking secrets and tips, humorous anecdotes and glimpses into
their kitchens and lives. Beginning on February 22, 2013, fans can
enter quarterly cooking contests for a chance to win $500 and to be
featured in an upcoming issue of Taste of Home Canada. Readers will be able to submit their favourite dish at: www.tasteofhomecanada.com.
Each 120-page issue will be filled with more than 100 recipes from
Canadian home cooks, bringing them together to share their love of
cooking, honoured traditions, and an appreciation of the abundance and
goodness of Canadian foods. Recipes will be tested and curated in
Canadian test kitchens, ensuring that the recipes are of the best quality to
readers. Magazine content will be spread among four engaging sections:
Celebrate: An inspiring section that delivers entertaining ideas and suggestions
for welcoming friends and family into your home during Canada's
seasonal events and holidays, from Easter and Mother's Day to BBQ
season and Canada Day.
Cook Smart: Packed with easy solutions for quick weeknight meals and healthy meal
suggestions from Canadian test kitchens, this section will feature
plates as diverse as the country. From Atlantic lobster to Pacific
salmon and Saskatchewan perogies to Quebec poutine, the collection of
regional and ethnic recipes will increase readers' knowledge about what
makes Canadian cooking unique.
Contest: Each issue highlights the winning recipes of a competitive cook-off and
announces the cookery contest for the next new issue. Along with one
Grand Prize winner, three runners up will also have their recipes
published. A panel of Canadian cooking experts will select the best
submissions and test each recipe to ensure its reliability and success.
Close to Home: This section celebrates the people around the Taste of Home Canada table. Home cooks share their heartwarming memories and best
suggestions for Sunday dinners, birthday and children's parties, as
well as other special occasions; and it's where editors catch up with
what the field editors of Taste of Home Canada are up to.
Subscriptions to Taste of Home Canada are available at an inaugural price at: www.tasteofhome.com/canada.
About Taste of Home Canada
Taste of Home Canada is the multi-platform producer of information on food, cooking and
entertaining, serving home cooks engaging media that capture the joy
and comfort received from food made with love. Taste of Home Canada will embrace the celebration of food as an expression of Canadian
culture. The magazine was created with the mission to nourish and
empower Canadian home cooks to share their passion for cooking and
entertaining and, in turn, use the joy, love, power and inspiration of
food to remind other readers how much fun cooking can be.
The U.S. version of Taste of Home is the world's largest food publication, with a circulation of 3.2
million. The brand also features Simple & Delicious magazine, which is published bimonthly; best-selling bookazines;
newsstand specials; and popular cookbooks. The Taste of Home Cooking
Schools attract more than 300,000 attendees annually. Tasteofhome.com
is a top destination for engaging audiences with kitchen-tested
recipes, how-to techniques, cooking videos and lively community forums.
Learn more at tasteofhome.com. Like us on Facebook and follow us on
SOURCE: Reader's Digest Magazines Canada
For further information:
Reader's Digest North America