Reach Your "Real Audience" With a Targeted Distribution Strategy

TORONTO, July 5, 2016 /CNW/ - Identifying your audience is essential to successful communication and is one of the first concepts to be covered when planning a marketing communications campaign. A CNW published white paper, Gain Targeted Audience Attention with CNW, takes a look at how you can specifically define your target audience and can help you decide which marketing tactics will help you reach this defined audience.

To help identify your target audience, the author recommends asking these five questions:

  1. Who is the ultimate reader, viewer or listener for your message?

  2. How and when are they consuming information?

  3. What content types do they use or engage with?

  4. Where are they?

  5. What language do they speak?

Once you have defined your target audience you can begin your marketing plan.

This article, explores how CNW can help you gain your targeted audience's attention by generating media attention to reach your "real" audience and building campaigns that connect with consumers.

This white paper details case studies to illustrate how selecting a mix of CNW offerings will help you reach your target audience and achieve your communication goals. Finally, the article looks at Visibility Reports, CNW's unique tool to evaluate and share the results from your communications plan.

For a look at each of the case studies and to see CNW's work in action, download the white paper from our Knowledge Centre today for FREE.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.



Image with caption: "Who do you want to reach with your content? (CNW Group/CNW Group Ltd.)". Image available at:

Image with caption: "Gain Targeted Audience Attention with CNW. (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

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