FREDERICTON, NB, June 8, 2012 /CNW/ - The RBC Blue Water Project today
announced a $500,000 grant for WWF-Canada's Living Rivers Initiative.
"The health of the Saint John River and the wildlife that depends on it
will require a modern approach to water management plan that balances
the needs of both nature and people," said Tony Maas, Freshwater
Program Director, WWF-Canada. "RBC's contribution to our Living Rivers
Initiative is funding our work to protect and restore the health of the
Saint John, which we are carrying out in collaboration with a network
of local partners and water stewards."
A major waterway connecting communities throughout western New
Brunswick, Quebec and Maine, the Saint John River was selected as one
of the first rivers in the country to benefit from the Living Rivers
Initiative. RBC's donation will fund a series of projects to help raise
awareness about freshwater issues, implement conservation efforts and
develop community mobilization events along the river.
"We're very pleased to make a donation of this magnitude to WWF-Canada
for their work along the Saint John River," said Colin Krulicki,
regional vice-president, western New Brunswick, RBC. "As a leader in
water stewardship, RBC understands just how important this waterway is
to the clients and communities we serve in New Brunswick and we are
proud to be associated with this initiative."
Local representatives, environmental organizations and community members
were present for today's announcement events in Fredericton and Saint
About RBC Blue Water
The RBC Blue Water Project is a 10-year, $50 million philanthropic
commitment to support organizations that are committed to watershed
protection and providing access to clean drinking water. Since 2007,
RBC has committed more than $33 million in single and multi-year grants
to over 500 organizations worldwide. RBC is recognized among the
world's financial, social and environmental leaders. In 2011, RBC
contributed more than $98 million to community causes worldwide,
through donations of more than $64 million, and an additional $34
million in sponsorship of community events and national organizations.
WWF is creating solutions to the most serious conservation challenges
facing our planet, helping people and nature thrive. wwf.ca.
For further information:
Trish Vardy, RBC Royal Bank, Public Affairs Atlantic, (902) 421-4105, firstname.lastname@example.org
Weiwei Su, Communications Specialist, WWF, (416) 209-9033, wsu@WWFCanada.org