R3VOLVED Diverts 300,000+ Plastic Bottles from Landfills this Back-to-School Season

 Brand launches nationally at Walmart with 100% recycled, affordable school supplies

TORONTO, Aug. 10, 2015 /CNW/ - With back-to-school shopping well underway, Canadians have a new opportunity to be part of a movement to choose recycled and help divert pollution from landfills. Driven by a mission to make sustainable choices accessible to the average consumer, Canadian moms Jacquelyn Cyr and Suzanne Dyment founded R3VOLVED, a line of affordable and colourful school and office supplies made from recovered waste and available exclusively at Walmart.

R3VOLVED uses 100% recycled materials to make its products, packaging and point-of-sale materials. Featuring an appealing lineup of goodies including sharpeners, erasers, pencil cases, rulers, and writing instruments, R3VOLVED products are designed with unique icons on the product and packaging which detail the recovered materials going into each item.

Globally, over 6,000 plastic bottles are manufactured every second of every day1, while less than 10% of plastics are reclaimed2. If people aren't buying recycled products, the global pollution problem will continue to threaten the planet. Unfortunately, many environmentally preferable products can come with price points that are substantially more than those of traditional products, making green choices difficult for the average person to make. Through its partnership with Walmart, R3VOLVED is making greener alternatives more accessible and affordable to consumers.

"If you can make environmentally preferable products accessible and appealing to the average person, you're going to have a serious impact on the planet," said co-founder Jacquelyn Cyr. "We are thrilled to have launched R3VOLVED through a partnership with Walmart, given its commitment to sustainability. With our great prices and bright, playful designs, we are inviting Canadians to choose recycled every day!"

During the back-to-school season, R3VOLVED and Canadian families are:

  • Diverting 300,000+ plastic bottles from landfills, incinerators or the ocean; the equivalent of over 25,000 cases of water
  • Conserving 63.7L of water; enough to fuel the average person for 34 days
  • Avoiding 8.2MT CO2 emissions; the equivalent of taking 1.7 cars off the road

R3VOLVED products are available at select Walmart stores across Canada and at R3VOLVED.com. Through its retail partnership, R3VOLVED is able to offer affordable pricing on fun, colourful 100% recycled school supplies for Canadian families, starting at $2.

R3VOLVED makes fun, planet-friendly school, home and office supplies that inspire green action. Created by two Canadian moms, the brand is on a mission to make recycled products accessible to the average person and drive a movement to choose recycled. The company sells its goodies nationally at Walmart stores and at R3VOLVED.com, and is always up for a chat on Facebook (Facebook.com/R3VOLVED), Twitter (Twitter.com/R3VOLVED), and Instagram (Instagram.com/R3VOLVED).

1 Arnold, Emily, and Janet Larsen. "Bottled Water: Pouring Resources Down the Drain." Feb. 2, 2006 © Earth Policy Institute. Feb. 2006.
2 Wastes - Resource Conservation - Common Wastes & Materials. "Plastics."  EPA.gov. Access Date: August 7. 2015


Image with caption: "R3VOLVED Diverts 300,000+ Plastic Bottles from Landfills this Back-to-School Season (CNW Group/R3VOLVED)". Image available at: http://photos.newswire.ca/images/download/20150810_C1381_PHOTO_EN_474702.jpg

For further information: Lauren Chin-You, APEX Public Relations, 416-934-2106, lchinyou@apexpr.com

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890