/R E P E A T -- VIDEO B-ROLL AVAILABLE VIA CNW - Starbucks® Blonde Roast-The lighter roast perfected-Now brewing in Canada/

TORONTO, Feb. 7, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY: Beginning today, Starbucks® Blonde Roast will be available as a brewed option in Starbucks stores across Canada.  Starbucks® Blonde Roast, a lighter roast coffee from the company known for its signature dark roast, meets the needs of the 10 million Canadian coffee drinkers who say they prefer a lighter roast coffee.*

Starbucks® Blonde Roast Veranda Blend™ and Willow Blend™ have been available as a packaged wholebean and VIA® Ready Brew offering in Starbucks retail stores since January, and will be available as a Roast and Ground packaged offering in Canadian grocery stores later this month.  Starbucks VIA® Veranda Blend™, as well as Starbucks® K-Cup® Packs will also be launching in Canadian grocery channels in March.

To help customers determine the coffee taste and intensity they prefer, from Feb. 9 - 11, 2012, Starbucks will host "Find the Roast You Love Most" tasting events at participating Canadian Starbucks stores, where coffee drinkers will receive a complimentary taste of the new Starbucks® Blonde Roast alongside signature Medium and Dark Roast coffees.

SHOT LIST:

  • Starbucks® Blonde Roast in-store brewing
  • Exterior footage - Starbucks storefront
  • Interior footage - Starbucks® Blonde Roast packaged coffee product shots and in-store display (Starbucks retail and grocery store), new coffee packaging design (grocery store)
  • Customer experience footage - Starbucks barista serving Blonde to customer, customer shopping for Starbucks Blonde Roast (grocery store, coffee aisle), customer experiencing Starbucks "Roast You Love the Most" flight tasting experience
  • Starbucks roasting plant footage and test roasting, Starbucks coffee master sampling coffee in cupping room, and Roast spectrum footage (blonde, medium and dark roasted coffee beans)
  • Sound Bites: Andrew Linnemann (Starbucks Coffee Engagement Team) discussing Starbucks Roast Spectrum

WEB Video Preview and Download link:
http://cnw.pathfireondemand.com/viewpackage.action?packageid=510

TIME OF POSTING:  
DATE OF POSTING:  
        6:00 a.m. (EST)
February 7, 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.

STATIONS, FOR FURTHER INFORMATION, PLEASE CALL:

Camille Kowalewski
Edelman
416-849-1901
Camille.kowalewski@edelman.com

For assistance with Video On-Demand, please contact CNW at video@newswire.ca or (416) 863-5612.

CNW Video On-Demand http://cnw.pathfireondemand.com provides free, secure and easy-to-use broadcast quality material direct from our website to accredited journalists worldwide.

This material is offered for free and unrestricted news use.

 

Video with caption: "STARBUCKS® BLONDE ROAST-THE LIGHTER ROAST PERFECTED-NOW BREWING IN CANADA". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120207_C9996_VIDEO_EN_9751.mp4&posterurl=http://photos.newswire.ca/images/20120207_C9996_PHOTO_EN_9751.jpg&clientName=STARBUCKS%20COFFEE%20COMPANY&caption=STARBUCKS%26%23174%3B%20BLONDE%20ROAST%2DTHE%20LIGHTER%20ROAST%20PERFECTED%2DNOW%20BREWING%20IN%20CANADA&title=&headline=%2FR%20E%20P%20E%20A%20T%20%2D%2D%20VIDEO%20B%2DROLL%20AVAILABLE%20VIA%20CNW%20%2D%20Starbucks%26%23174%3B%20Blonde%20Roast%2DThe%20lighter%20roast%20perfected%2DNow%20brewing%20in%20Canada%2F

SOURCE STARBUCKS COFFEE COMPANY

For further information:

CNW VIDEO SERVICES, TORONTO (416) 863-5612

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