/R E P E A T -- Media Alert - Pinkberry Launches First Store in Ontario at Square One Shopping Centre with Mayor Bonnie Crombie and Hazel McCallion to Host Ribbon Cutting Ceremony/

Grand opening celebration follows with concert and meet-and-greet featuring Canadian recording artist Karl Wolf and free Pinkberry for all guests that register on Facebook

MISSISSAUGA, ON, Aug. 14, 2015 /CNW/ -

WHAT:

Pinkberry, the world famous frozen yogurt brand that originated in Los Angeles, California and known for its fresh, pure and supremely tasty frozen yogurt and variety of toppings, is finally hitting the GTA. Pinkberry's first store opens at Square One Shopping Centre in Mississauga on Thursday, August 20, in partnership with the Maida family of Northern Cultures Inc.

The newest Pinkberry location at Square One Shopping Centre also marks the arrival of the first Pinkberry in Ontario. Members of the press, Pinkberry Facebook fans and friends, as well as residents in the local community are invited to attend the event, which will feature Mississauga Mayor Bonnie Crombie, Mississauga Past Mayor Hazel McCallion, Pinkberry Toronto Director of Operations, Matthew Maida, and the Georgian Group President of Corporate Finance, Gene Maida.

Concert event featuring Canadian recording artist Karl Wolf will be held in the event theatre at Square One Shopping Centre, followed by FREE Pinkberry with toppings for all those that register for a wristband in the food court.

Opportunity for follow-up interviews, photos and product sampling will be available during press event.

WHO:

Bonnie Crombie, Mayor of Mississauga
Hazel McCallion, Special Advisor, U of T M
Matthew Maida, Director of Operations, Pinkberry Toronto
Gene Maida, President of Corporate Finance, Georgian Group
Karl Wolf, Canadian Recording Artist

WHEN:

Thursday August 20, 2015

WHERE:

Pinkberry, Square One Shopping Centre (located near Wal-Mart on the lower level)

CONTACT:

Dina Vieira, public relations manager, 416.702.6124, dina@prpro.ca

ORDER OF EVENTS:

2pm – Ribbon Cutting Ceremony featuring Mayor Bonnie Crombie and Hazel McCallion
3pm5pm – Karl Wolf Concert & VIP Reception at event theatre – Square One – Entrance 4
5pm – 6pm  – Meet & Greet with Karl Wolf at event theatre – Square One – Entrance 4
6pm9pm – Line-up for free Pinkberry with toppings - Pinkberry store – Square One

About Pinkberry

Pinkberry launched in Los Angeles, California in 2005 as the original brand that reinvented the category and now has more than 265 stores worldwide in 22 countries. Today, Pinkberry continues to delight everyone we serve with an experience made up of distinctive product, outstanding service and inspirational design. Pinkberry creates one of a kind, light and refreshing treats with an uncompromising commitment to quality. Pinkberry continues to lead the frozen yogurt category in international expansion. For more information on Pinkberry Toronto, visit pinkberry.com/our-story, social media as follows: Facebook - www.facebook.com/pinkberrytoronto; Twitter – www.twitter.com/pinkberryTO; Instagram: www.instagram.com/pinkberrytoronto

About Northern Cultures Inc.

Northern Cultures Inc. is a customer service focused, retail brand development company, led by the Maida family from the Georgian Group. The Georgian Group is well known and respected for their vision and legendary craftsmanship in real estate development, custom renovations and design excellence in commercial and residential projects. With over 50 years experience, the group has lent its financial strength and acumen to build some of Canada's most loved and respected retail brands and communities. Northern Cultures Inc. recently diversified its retail brand portfolio, by acquiring the exclusive rights to the Pinkberry brand in the GTA – the world famous frozen yogurt brand that originated in Los Angeles with a cult celebrity following.  For more information, visit pinkberrytoronto.com

About Square One Shopping Centre

Proudly managed by Oxford Properties and with over 320 retailers including Apple, Michael Kors, Crate and Barrel, Harry Rosen, Zara and Whole Foods Market, Square One Shopping Centre is the premier retail destination in the GTA. Square One is owned by Alberta Investment Management Corporation (AIMCo) on behalf of its clients and Oxford Properties Group. Dedicated to sustainability, Square One's 1.8 million square feet has been recognized and awarded for creating a balance between sustainable environmental programs and a unique shopping experience. Square One is a designated tourist destination and is open on statutory holidays. For details visit www.shopSQUAREONE.com. Follow us on Twitter/Instagram @shopSQUAREONE and at Facebook.com/SquareOne.

SOURCE Pinkberry GTA

Image with caption: "Pinkberry GTA (CNW Group/Pinkberry GTA)". Image available at: http://photos.newswire.ca/images/download/20150818_C7864_PHOTO_EN_477836.jpg

For further information: Dina Vieira, public relations manager, 416.702.6124, dina@prpro.ca

RELATED LINKS
www.pinkberrytoronto.com

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Pinkberry GTA

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