Award-winning community outreach program returns to Alberta this summer
- Official launch Wednesday, May 26, 2010 -
<p><span class="xn-location">EDMONTON</span>, <span class="xn-chron">May 21</span> /CNW/ -</p>
WHAT: News conference to announce details of the
2010 Be Smart. Be Safe. Tour, an award-winning community
outreach program that is returning to Alberta after
successful 2008 and 2009 summer seasons. The entertaining
and educational program was developed by Insurance Bureau of
Canada (IBC) to prevent injuries and save lives.
WHY: Most injuries, whether they occur on the road, at home or at
play, are preventable. The numbers are high. For example,
Alberta roads are the scene of approximately 400 fatalities
and 27,000 injuries every year. Driver errors are
responsible for over 90% of collisions.
WHEN/WHERE: Wednesday, May 26, at noon at Sir Winston Churchill Square,
1 Sir Winston Churchill Square, Edmonton
WHO: Peter Sandhu, MLA for Edmonton-Manning
Evan Berger, MLA for Livingstone-Macleod
Don Iveson, Edmonton City Councillor
Blaine Stevenson and Brian Levesque, Fire Prevention
Officers, Edmonton Fire Rescue Services
Sparky! The Edmonton Fire Department Mascot
Jeff Haley, Director, Government Relations, IBC
The 2010 Be Smart. Be Safe. student ambassadors, a team of
Alberta university students
- The DUMB Car 2.0 simulator addresses a broad range of road safety
issues including driving while distracted and in adverse weather,
avoiding road hazards and identifying the point-of-no-return at
traffic lights. IBC has also included an eco-driving segment to teach
people how to improve fuel efficiency and reduce their carbon
- A three-dimensional, interactive simulator teaches families about
fire safety and injury prevention in every room in the house.
- An educational display shows the public what should be included in an
emergency preparedness kit in the event of a natural disaster.
- An interactive exhibit teaches kids how to avoid common household
- Entertainment by Alberta's own unique folk group, The Plain Janes.
- A light lunch will be available following the news conference.
For further information: For further information: to confirm your attendance or to book an interview in advance for May 26, please contact Ellen Woodger at (416) 483-2358 or Pete Karageorgos at (416) 362-2031 ext. 4329