TOQUE TUESDAY, FEBRUARY 2nd
RAISING THE ROOF - HELP PUT A CAP ON YOUTH HOMELESSNESS!
TORONTO, Jan. 29 /CNW/ - Raising The Roof achieves its goals by creating high impact, community-based Toque Campaigns that fund grass-roots agencies working front-line in your community. The Toque Campaign in Toronto is our invitation to all Torontonians to come together and participate in solutions to youth homelessness by buying and wearing a $10 Raising the Roof toque.
In Toronto, the Toque Campaign proceeds will help fund Raising the Roof Partner Agency, Houselink Community Homes and Raising the Roof's national Youthworks initiative - aimed at helping to solve youth homelessness.
WHAT: It's Raising the Roof's annual Toque Tuesday fundraising -
and awareness raising - campaign. It is time to buy a
Raising the Roof Toque and help the homeless!
Toronto Goal: to place 1,500 toques on stylish heads in
Toronto - in one day!
WHO: Raising the Roof is Canada's only national charity
dedicated solely to finding long-term solutions for
homelessness. This national Toque Campaign raises funds and
awareness in the fight against homelessness in Canada.
Hundreds of volunteers from partner agencies, Virgin Mobile
Inc. (National Toque Partner) and the community will join
in to sell toques in Toronto.
WHEN: Toque Tuesday, February 2nd, during the morning commute,
7:00 to 9:00 a.m. and the journey home,
from 4:00 to 7:00 p.m.
WHERE: In the subway stations of downtown Toronto. Locations
include: Finch Station, Sheppard Station, Yonge & Bloor
Station, Yonge & King Station, Islington Station and
INTERVIEW OP: From 7:30 a.m. to 9:00 a.m. at the Yonge & King station,
with Sean Gadon, President of Raising the Roof; Nicole, a
previously homeless youth and a Raising the Roof youth
representative who challenges the stereotype of homeless
youth - Nathan Rosenberg, Chief Marketing Officer, Virgin
Mobile Canada Inc., National Lead Partner in the Toque
Campaign and community volunteers.
SOURCE Raising the Roof
For further information: For further information: or to arrange an interview contact: Maureen Deery, Cell: (416) 346-4910, firstname.lastname@example.org; or Carolann Barr, PH: (416) 489-3538, Carolann@raisingtheroof.org; For more information please visit www.raisingtheroof.org