/R E P E A T -- 2015 NBA All-Star Kyle Lowry and over 700 fans Joined Unilever Canada to Launch Revolutionary Personal Care Technology/

 

TORONTO, Feb. 7, 2015 /CNW/ - Today, at a special event, 2015 NBA All-Star Kyle Lowry helped Unilever Canada launch its new Dry Spray Antiperspirant technology, the company's most significant innovation in the category in almost 20 years.

Dry Spray Antiperspirant is a revolutionary formulation that goes on instantly dry for a cleaner feel, leaving no visible residue. Unilever has launched Dry Spray Antiperspirant in more than 37 countries in various brands, making it the number one selling antiperspirant product globally.

"As most Canadians have seen, Lowry is a leader in his game, demonstrating superior performance. Like Lowry, Unilever strives to offer premium personal care products by being invested in leading innovative research," says Jessica Grigoriou, Marketing Director, Unilever Canada. "Antiperspirant is an important product used daily, and with new Dry Spray Antiperspirants, Canadians will have a dry, clean application experience that is unlike anything else on the market."

The launch event helped kick-off a strategic partnership between Unilever Canada's men's personal care brands and the Toronto Raptors. In 2015, Lowry will act as the brand spokesperson supporting various programs for Degree®, AXE®, Vaseline Men® and Dove Men+Care.

"I'm always looking for new ways to advance my game and it's great to work with a partner that does the same with its products," says Lowry. "New Dry Spray Antiperspirant is a product that really shows off just how much Unilever is committed to this level of improvement."

Dry Sprays antiperspirants are now available across Unilever's five marquee brands - Degree®, Degree Women®, Dove, Dove Men+Care and AXE. Each brand offers its individual and unique benefits.

Beginning mid-February, fans nationwide will have a chance to win the ultimate 48-hour experience to live like Lowry in Toronto. Visit Degree Canada's Twitter page (twitter.com/DegreeCA) for details.

About Unilever Canada Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In Canada, our portfolio includes brand icons such as: Axe®, Becel®, Ben & Jerry's®, Breyers®, Clear®, Degree®, Dove® personal care products, Fruttare®, Hellmann's®, Klondike®, Knorr®, Lipton®, Magnum®, Nexxus®, Ponds®, Popsicle®, Q-Tips®, Simple®, St. Ives®, TRESemmé®, Vaseline® and others. All of the preceding brand names are owned or used under license by Unilever Canada Inc.

Unilever's ambition is to double the size of our business, while reducing its overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact.

Unilever is committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unilever.ca/sustainable-living/.

SOURCE Unilever Canada Inc.

Image with caption: "2015 NBA All-Star, Kyle Lowry greets over 700 fans at the launch event for Unilever Canada's new line of Dry Spray Antiperspirants, at Square One in Mississauga on February 7, 2015. (CNW Group/Unilever Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20150209_C6222_PHOTO_EN_11912.jpg

Image with caption: "2015 NBA All-Star, Kyle Lowry greets over 700 fans at the launch event for Unilever Canada's new line of Dry Spray Antiperspirants, at Square One in Mississauga on February 7, 2015. (CNW Group/Unilever Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20150209_C6222_PHOTO_EN_11913.jpg

Image with caption: "2015 NBA All-Star, Kyle Lowry greets over 700 fans at the launch event for Unilever Canada's new line of Dry Spray Antiperspirants, at Square One in Mississauga on February 7, 2015. (CNW Group/Unilever Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20150209_C6222_PHOTO_EN_11914.jpg

Image with caption: "2015 NBA All-Star, Kyle Lowry greets over 700 fans at the launch event for Unilever Canada's new line of Dry Spray Antiperspirants, at Square One in Mississauga on February 7, 2015. (CNW Group/Unilever Canada Inc.)". Image available at: http://photos.newswire.ca/images/download/20150209_C6222_PHOTO_EN_11915.jpg

For further information: please contact: Stephanie Bateman, Harbinger, sbateman@harbingerideas.com, 416.960.5100 ext. 280

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