Quaker oatmeal provides the nutritious energy to get you going* on and off the
MISSISSAUGA, ON, Jan. 23, 2013 /CNW/ - The Quaker brand has set out to inspire Canadians to start their day with the
whole grain goodness of 100 per cent Canadian oats. With hockey season
-- Canada's most beloved time of the year -- in full swing, thousands
of families are seeking convenient breakfast solutions to give them the
nutritious energy they need to play.
Seventy-five per cent of Canadian children are active in sports, like
hockey.1 However, only one in four Canadian children are meeting the recommended
four servings of grain products daily.2
To spread the word about the importance of a nutritious breakfast and
the goodness of whole grain oats as a source of fibre and energy, the Quaker brand has teamed up with two experts - Linda Staal and Pearle Nerenberg
- both of whom know all about the importance of starting the morning in
a nutritious way and the positive impact it has on performance - both
on and off the ice.
Linda Staal is not your typical hockey mom. She is in an elite league of
her own having successfully raised four professional hockey players -
Eric, Marc, Jordan and Jared. Staal and registered Sports Dietitian,
Pearle Nerenberg will be sharing their message with Canadians to
motivate them to choose healthier breakfast choices. In addition to
telling their stories about raising superstar athletes and working with
them on a sound nutrition program, Staal and Nerenberg hope to
encourage the one in five Canadians who say they are too rushed, or
that there is no time for breakfast3, to make the time to enjoy a bowl of oatmeal and better set the tone
for the rest of the day. Quaker ambassadors will also be visiting hockey arenas coast to coast sampling
over 200,000 bowls of oatmeal and helping families shape breakfast
plans with a winning game plan in mind.
Nerenberg says although breakfast is an essential meal of the day, not
all breakfasts are created equal. "It's the quality of the food that
you put into your body that counts. I encourage my clients to choose
foods that are lower in saturated fats and sugars and that are made
from 100 per cent whole grains. Oatmeal is wholesome, nourishing and
good for you. It tastes great and can fit easily into your everyday
diet. Quaker oatmeal is convenient and easy to prepare. You can keep it
interesting by adding fruit, nuts and various toppings. It really is
part of a winning breakfast."
Motivating her sons to eat well was always top of mind for Linda Staal.
Staal says, "On cold winter days, the boys would eat oatmeal with maple
syrup, before heading off to hockey practices and games. The warm
nutritious breakfast gave them the energy they needed to start their
day and fuel their passion for the sport." Staal adds, "Eating healthy
first thing in the morning was particularly important so a balanced
breakfast became part of their routine. The boys loved oatmeal and they
still eat it before practices."
*Source of energy
The benefits of oats go beyond sports. Oats are a source of fibre,
consisting of both soluble and insoluble fibre and are typically low in
fat.4 Research suggests that those who eat breakfast tend to be more
physically active than those who skip breakfast.5
"As a former hockey player and coach, I understand that most athletes
train early in the morning so it's important to have a proper breakfast
to set the optimal pace for your whole day," says Nerenberg. "Try the
MVPeach and Honey Oatmeal recipe, topped with walnuts and made with
milk for the ideal pre-game meal. It will fill up young athletes and
also give them the energy they need to play at their best." For this
recipe and more than 300 others, visit QuakerOats.ca.
"The Quaker brand is all about empowering families to start their day in the best
possible way. By enjoying the nutritional benefits of 100 per cent
whole grain Canadian oats Quaker oatmeal provides nutritious energy to get you going," says Kathryn
Matheson, Vice President, Brand Marketing at PepsiCo Foods Canada.
"Linda Staal is the ultimate 'hockey mom' and eating well, played a
fundamental role in fostering her sons' potential and helping them
achieve their dreams. We've partnered with Linda to help spread the
word about the role a wholesome breakfast can have in helping young
players achieve peak performance."
This initiative is part of the "Quaker Up" global integrated marketing
campaign which will deliver messages of "Nutritious Energy to get you
going" through mediums including television, radio, magazine, digital
advertising, as well as sampling and public relations. The new
30-second television ad can be seen until April 26 on prime time shows
like ET Canada, Undercover Boss, Vegas and New Girl.
For recipe suggestions, tips and additional information about the
benefits of oatmeal, visit QuakerOats.ca.
About the Quaker brand in Canada
The Quaker brand provides whole grains in a power-packed line of popular products
ranging from oatmeal and cereal to snack bars and whole grain rice
products. These include Quaker Instant Oatmeal, Quick Quaker Oats and Quaker Chewy granola bars - to name a few.
For more information, visit www.quakeroats.ca or the Quaker Canada Facebook page at http://www.facebook.com/quakercanada. Quaker is one of PepsiCo Canada's flagship brands.
About PepsiCo Canada
PepsiCo Canada is organized into two business units. PepsiCo Foods
Canada includes the Frito Lay Canada and Quaker businesses. PepsiCo
Beverages Canada includes the Pepsi, Gatorade and Tropicana
businesses. For more information, please visit www.pepsico.ca.
PepsiCo is a global food and beverage leader with net revenues of more
than $65 billion and a product portfolio that includes 22 brands that
generate more than $1 billion each in annual retail sales. Our main
businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola -
make hundreds of enjoyable foods and beverages that are loved
throughout the world. PepsiCo's people are united by our unique
commitment to sustainable growth by investing in a healthier future for
people and our planet, which we believe also means a more successful
future for PepsiCo. We call this commitment Performance with Purpose:
PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging
volume; to provide a great workplace for our associates; and to
respect, support and invest in the local communities where we operate.
For more information, please visit www.pepsico.com.
The Canadian Fitness and Lifestyle Research Institute. 2009-2011 Canadian Physical Activity Levels Among Youth (CANPLAY) study.
Breakfast for Learning. http://www.breakfastforlearning.ca/images/pdfs/News_and_Events/reportcard_nutritionschoolchildren2007.pdf
Ipsos Reid, May 2010, Breakfast Landscape Survey for Quaker
Health Canada, 2012. Whole Grains—Get the Facts. Available at http://www.hc-sc.gc.ca/fn-an/nutrition/whole-grain-entiers-eng.php
European Journal of Clinical Nutrition (2010) 64, 1086-1092; doi:10.1038/ejcn.2010.145; http://www.nature.com/ejcn/journal/v64/n10/abs/ejcn2010145a.html
ASSETS AVAILABLE AT: http://www.mediafire.com/?h69m16lq4c0db
Video of Staal brothers playing hockey (as children) on backyard ice
Photos of Pearle Nerenberg; Linda Staal; and Staal brothers (as
Quaker Up! Infographic
Photo of MVPeach and Honey Oatmeal Recipe
Image with caption: "Recipe: Quaker MVPeach & Honey Oatmeal (CNW Group/Quaker Foods Canada)". Image available at: http://photos.newswire.ca/images/download/20130123_C7930_PHOTO_EN_22864.jpg
Video with caption: "Staal brothers playing hockey as children in Thunder Bay, ON
". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20130123_C7930_VIDEO_EN_22895.mp4&posterurl=http://photos.newswire.ca/images/20130123_C7930_PHOTO_EN_22895.jpg&clientName=Quaker%20Foods%20Canada&caption=Staal%20brothers%20playing%20hockey%20as%20children%20in%20Thunder%20Bay%2C%20ON%0D%0A&title=QUAKER%20FOODS%20CANADA%20%2D%20Quaker%20Up%20at%20Breakfast%20for%20a%20Nutritious%20Start%20to%20the%20Day&headline=Quaker%20Up%26%23x2122%3B%20at%20Breakfast%20for%20a%20Nutritious%20Start%20to%20the%20Day
Image with caption: "Linda Staal, Mother of 4 Professional Hockey Players (CNW Group/Quaker Foods Canada)". Image available at: http://photos.newswire.ca/images/download/20130123_C7930_PHOTO_EN_22856.jpg
Image with caption: "Pearle Nerenberg, Registered Sports Dietitian (CNW Group/Quaker Foods Canada)". Image available at: http://photos.newswire.ca/images/download/20130123_C7930_PHOTO_EN_22857.jpg
Image with caption: "Collage of Staal Brothers (as children) (CNW Group/Quaker Foods Canada)". Image available at: http://photos.newswire.ca/images/download/20130123_C7930_PHOTO_EN_22862.jpg
Image with caption: "Staal Brothers as children Top: Eric. Bottom Left to Right: Marc, Jared, Jordan (CNW Group/Quaker Foods Canada)". Image available at: http://photos.newswire.ca/images/download/20130123_C7930_PHOTO_EN_22868.jpg
PDF available at: http://stream1.newswire.ca/media/2013/01/23/20130123_C7930_DOC_EN_22872.pdf
PDF available at: http://stream1.newswire.ca/media/2013/01/23/20130123_C7930_DOC_EN_22873.pdf
PDF available at: http://stream1.newswire.ca/media/2013/01/23/20130123_C7930_DOC_EN_22874.pdf
PDF available at: http://stream1.newswire.ca/media/2013/01/23/20130123_C7930_DOC_EN_22875.pdf
PDF available at: http://stream1.newswire.ca/media/2013/01/23/20130123_C7930_DOC_EN_22876.pdf
PDF available at: http://stream1.newswire.ca/media/2013/01/23/20130123_C7930_DOC_EN_22877.pdf
PDF available at: http://stream1.newswire.ca/media/2013/01/23/20130123_C7930_DOC_EN_22878.pdf
SOURCE: Quaker Foods Canada
For further information:
For more information or to schedule an interview, please contact:
Andrea Burmaster / Danielle D'Agostino
905-949-8255 ext. 231 / 233
firstname.lastname@example.org / email@example.com