TORONTO, Aug. 29, 2016 /CNW/ - We hear a lot about the importance of earned media and how this can play into your SEO strategy to boost visibility amongst search engines. To get the bottom of exactly what role earned media really plays in inbound strategy, we spoke to SEO expert, Evan Prokop.
To rank well on the results page of search engine, generate media exposure and earn media coverage, PR professionals need to deliver quality content.
In this article, Prokop discusses:
- How earned media is linked to organic search results
- The role of earned media during the buying cycle
- How to achieve the effects of earned media
- Tips for brands to generate more earned media and inbound traffic
"The most important thing any brand can do is spread SEO best practices company-wide."
– Evan Prokop, Digital Marketing Manager, Toprank.
While it is close to impossible to keep up with the ever-changing algorithms of Google and such, one thing is clear; valuable and relevant content is king. Prokop explains that "earned media sends a strong signal that a piece of content is actually valuable or useful enough for a third party to share it."
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About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
SOURCE CNW Group Ltd.
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Image with caption: "Q & A with SEO expert, Evan Prokop (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160829_C3415_PHOTO_EN_761210.jpg
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