TORONTO, July 27, 2017 /CNW/ - On August 10, Dairy Queen Canada invites Canadians across the country to help put the "treat" in treatment and join in Miracle Treat Day. As part of the 15th annual national fundraising event, participating Dairy Queen stores across the country are committing net proceeds from sales of all Blizzard Treats to support local Children's Miracle Network member hospitals.
Almost 5,000 children enter a Children's Miracle Network hospital for treatment every day. In recognition and support of these courageous youth and their families, Dairy Queen employees, volunteers and celebrities will unite on Miracle Treat Day to raise funds to benefit local children's hospital foundations.
"Miracle Treat Day is an incredible time when local communities across Canada are united in the common goal of raising money to help kids in their own backyards," says Ameera Virani, Director, Corporate Partnerships, Children's Miracle Network. "We are so thankful for the collaboration we see year after year from Dairy Queen and children's hospitals across the country."
Since the partnership between Dairy Queen and Children's Miracle Network began in 1984, Dairy Queen has become a top contributor with $125 million raised to-date in support of sick and injured children across North America.
"Serving our community is as important to us as serving the delicious food and treats that we create every day", says Candida Ness, Senior Director of Marketing, Dairy Queen Canada. "We are proud to work towards ensuring that the kids in all of the communities in which we serve have access to the best possible medical care."
About Dairy Queen Canada
Dairy Queen Canada Inc. (DQC) is a wholly owned entity of International Dairy Queen. DQC is part of the Berkshire Hathaway family, a company controlled by Warren Buffet. In Canada, DQC develops, licenses and services a system of more than 615 Dairy Queen® locations, most of which offer Orange Julius® beverages, in addition to over 40 Orange Julius® stores. Dairy Queen® locations feature signature products such as Blizzard® Treats, DQ® Cakes, Orange Julius® Premium Fruit Smoothies and Julius® Originals, along with soft serve, blended beverages, burgers, chicken in addition to hot desserts, sandwiches and snacks.
About Children's Miracle Network
Children's Miracle Network® raises funds for 170 children's hospitals, 14 of which are in Canada. These hospitals, in turn, use the money where it's needed the most. When a donation is given, it stays in the community, ensuring that every dollar is helping local kids. Established in 1983, Children's Miracle Network raises funds to support critical research, education, purchase life-saving equipment, and ensure excellence in care, all in support of our mission to save and improve the lives of as many children as possible. Learn more at ChildrensMiracleNetwork.ca.
SOURCE Dairy Queen Canada
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Putting the "Treat" in Treatment: Kids at Children's Miracle Network Member Hospitals Across Canada to Benefit from Dairy Queen's Miracle Treat Day
Jul 27, 2017, 10:42 ET