Purex(R) Brand Revolutionizes Laundry for Canadians

New Purex(R) Complete 3-in-1(TM) Laundry Sheets take work out of wash day

TORONTO, Feb. 23 /CNW/ - Canadians can say goodbye to measuring, mixing and mess and hello to clean, fresh, static-free clothes in a single step. Today, Henkel Consumer Goods of Canada announced the arrival of its breakthrough laundry product, Purex(R) Complete 3-in-1(TM) laundry sheets, on Canadian store shelves today.

Launched in 2009 in the United States, Purex(R) Complete 3-in-1(TM) laundry sheets combines the same ingredients from detergents, softeners and anti-static sheets into a super-concentrated sheet that goes from washer to dryer for a streamlined laundry experience.

"Canadians want clean, fresh and soft laundry without the hassle," explained Roxanne Gregory, Brand Manager, Henkel Consumer Goods of Canada. "Purex is confident its laundry sheets will revolutionize the laundry process for many, like the dishwasher or the microwave!"

Purex(R) Complete 3-in-1(TM) laundry sheets are thin, lightweight, sturdy, and formulated with the perfect amount of detergent, softening and anti-static ingredients for a single load of wash. Simply toss a laundry sheet into your washing machine along with each load, and the blue detergent portion releases during the wash cycle. When the wash cycle is complete, transfer the laundry sheet to the dryer along with the wash load. The heat of the dryer activates the softening and anti-static ingredients, leaving laundry clean, soft and freshly scented.

The innovative Purex(R) Complete 3-in-1(TM) laundry sheets eliminate spills, heavy jugs and clutter in the laundry room. They work in both standard and HE machines and are available in two fresh scents - Spring Oasis(TM), and Tropical Escape(TM) - at retailers across Canada. Suggested pricing for a 20-sheet starter kit, which includes a convenient dispenser, and a 24-sheet refill pouch is $6.99 - $8.99.

For more information on Purex(R) Complete 3-in-1(TM) laundry sheets and other Purex products, please visit www.Purex3in1.ca

About Henkel

For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care, and Adhesive Technologies - and is ranked among the Fortune Global 500 companies. More than 60 per cent of Henkel's sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 per cent of the company's total sales. Henkel Consumer Goods of Canada, Inc. is based in Oakville, Ontario.

SOURCE HENKEL CONSUMER GOODS OF CANADA

For further information: For further information: Mary-Margaret Jones, PUNCH Canada, (416) 360-6522 ext. 241, marymargaret@punchcanada.com; Peter Turkington, PUNCH Canada, (416) 360-6522 ext. 240, peter@punchcanada.com

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HENKEL CONSUMER GOODS OF CANADA

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