TORONTO, July 11, 2013 /CNW/ - Proximo announced on March 1, 2013 that
it was taking control of the Jose Cuervo brand in North America from
Diageo. Proximo is pleased to announce its appointment of The Kirkwood
Group as the Canadian representative for the Jose Cuervo brand,
effective as of July 1, 2013.
Proximo's CEO and President, Mark Teasdale, commented: "Jose Cuervo is
the world's biggest tequila brand, and we plan to make considerable
investments in brand building and innovations for the Jose Cuervo
portfolio to accelerate its growth. After only five years of business,
the Proximo team has more than doubled the size of 1800 Tequila and
Three Olives Vodka, and created the most exciting spiced rum brand in
the category, The Kraken. We look forward to returning Jose Cuervo to
its position as the most exciting tequila brand in the category."
In Canada, the Proximo brands were already flourishing, led by The
Kraken, Three Olives and 1800. Over the last three years, the
Canadian Proximo portfolio has grown by nearly 600%. The addition of
the Jose Cuervo tequilas will double the size of Proximo business in
"We are thrilled to represent Jose Cuervo and build upon the already
successful relationship we have with Proximo," said Peter Kirkwood,
National Sales Manager for The Kirkwood Group. "We look forward to
expanding the brand's sales and marketing opportunities across the
country and giving Canadians additional opportunities to savour a brand
they know and love."
About The Kirkwood Group
Founded in 1998, The Kirkwood Group is a Canadian family-owned drinks
business representing producers of premium and prestige wines, spirits,
ready-to-drinks and beer across the country. The Kirkwood Group's portfolio already includes the following Proximo brands: 1800® Tequila, Three Olives® Vodka, The Kraken® Black Spiced Rum , Maestro Dobel™ Tequila and Hangar One® Vodka. Additional information on this privately held company may be found at www.thekirkwoodgroup.com.
Proximo is a privately owned, premium spirits importer founded in 2007
and based in Jersey City, New Jersey. The company's portfolio
includes: 1800® Tequila, Three Olives® Vodka, The Kraken® Black Spiced
Rum, Maestro Dobel™ Tequila and Hangar One® Vodka. For more
information about Proximo, please visit www.ProximoSpirits.com.
About Jose Cuervo
Jose Cuervo is the largest producer of tequila throughout Mexico and
around the world. The Jose Cuervo portfolio of tequilas includes Jose
Cuervo® Especial Gold, the world's and Canada's best-selling tequila,
Jose Cuervo® Especial Silver, Jose Cuervo® Tradicional, Jose Cuervo®
Platino, Jose Cuervo® Reserva de la Familia, Jose Cuervo® Golden
Margaritas, Authentic Jose Cuervo® Margaritas and Jose Cuervo®
Margarita Mix. For more information, visit www.Cuervo.com.
SOURCE: The Kirkwood Group
For further information:
For more information please contact The Kirkwood Group:
The Kirkwood Group
Vice President, Marketing