Proving it: Going from News Release Performance to Measuring Brand Perceptions

TORONTO, Oct. 27, 2015 /CNW/ - There are now better ways than ever to monitor and measure the impact of your news release on brand perceptions. It is now possible, with the correct data tools, to give your clients a clear view of how their news releases are driving their brand perceptions. It is essential to demonstrate the performance of a news release in a context that your client understands, in order for the real value and impact to resonate with them.

A recently published white paper from CNW, Proving it: Going From News Release Performance To Measuring Brand Perceptions, discusses the importance of not only measuring the performance of your news release but going one step further and measuring how your news release can drive and impact brand perceptions.

The white paper stresses the importance of using similar KPIs that your client uses; to not only put the data in context for them but for the data and true value of your PR efforts to resonate with them. It examines how companies can employ and frame effective metrics to measure the performance of a news release. The paper also explores how to use the correct tools to assess brand performance and therefore achieve a true sense of brand performance. Finally, the paper looks at how to communicate that value to your clients.

Click here to access the white paper.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "With the right tools and data, you can give your clients a much clearer view of how their PR efforts are driving perceptions of their brand within the marketplace. (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Media Contact: Melissa Meyer, Communications Assistant,

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