MONTRÉAL, Sept. 26, 2013 /CNW/ - Provigo, a member of the Loblaw Companies Limited, is pleased to
announce it has been awarded a 2013 Phénix de l'environnement prize in
the environmental achievement category for its Oceans for Tomorrow
program, a national awareness retail campaign for sustainable seafood.
The award event was held in the Legislative Council Room of the Québec
National Assembly with the honorary chairmanship of the Minister of
Sustainable Development, Environment, Fauna and Parks, Mr.
Les Phénix de l'environnement, an annual competition created fifteen
years ago is a unique partnership between the public and private
sectors aims to make known and promote the excellence and know-how of
Québec organizations in terms of environmental protection and
Loblaw created the first Canadian national retail campaign for promoting
sustainable seafood certified by the Marine Stewardship Council (MSC).
This annual campaign, Oceans for Tomorrow, has raised awareness of the
MSC's ecolabel - and the mission to protect the health of the world's
oceans by recognizing and rewarding sustainable fishing practices-
reaching 11 million households. As Canada's largest grocery retailer
carrying the widest range of MSC certified seafood in Canada, Loblaw
and its banner stores are the destination to purchase and learn about
MSC-certified sustainable seafood. Québec consumers can purchase
sustainable seafood products in Provigo®, Maxi®, Maxi & Cie® and Loblaws® stores throughout the province.
"It is truly an honour to have our efforts to generate awareness for
sustainable methods of fishing recognized by a program as prestigious
as the Phénix de l'environnement," said Marie-Hélène Michaud, director
of Environmental Affairs, Loblaw Companies Limited. We will continue
our effort to educate Canadians about sustainable seafood and are
committed to offer choices that will help protect fish inventories and
The partners of the Phénix de l'environnement are the Ministère du
Développement durable, de l'Environnement, de la Faune et des Parcs,
the Ministère des Finances et de l'Économie, Éco Entreprises Québec and
the Fondation québécoise en environnement.
Source with Integrity is one of five corporate social responsibility (CSR) principles that
drive the way the Company does business. For more information on
Loblaw's commitment, visit www.loblaw.ca/seafood and the www.oceansfortomorrow.ca website.
About Provigo, a member of the Loblaw group TSX : L
Provigo is a member of the Loblaw group, one of the largest private
sector employers in Québec and Canada's largest food retailer. The
Loblaw group employs nearly 30,000 people in the province of Québec
through its 400 corporate, franchised and affiliated stores operated
mainly under the Provigo®, Provigo Le MarchéTM, Maxi®, Maxi & Cie®, Loblaws®, Club Entrepôt Provigo® and Les Entrepôts Presto® banners. The Loblaw group also offers Canada's strongest control
(private) label program, including the President's Choice®, no name® and Joe Fresh® brands. In addition, it makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.
SOURCE: Provigo, member of Loblaw group
For further information:
Specialist, Corporate Affairs and Communications
Provigo, a member of the Loblaw Group
firstname.lastname@example.org or 1-800-361-1168