SAINT-AUGUSTIN-DE-DESMAURES, QC, Jan. 24, 2014 /CNW Telbec/ - Customers
will be thrilled with the innovative and inspiring new product lineup
from Preverco, Canada's leading hardwood floor manufacturer. This year
Preverco is back at the Surfaces trade show in Las Vegas from January 28 to 30 with a diversity of new
"Preverco is proud to be one of the only Canadian manufacturers
exhibiting here at a show we've attended for more than ten years
running," declared Étienne Chabot, Preverco's VP, Marketing. "We always
strive to stay on the cutting edge, pushing the boundaries of the wood
flooring market. Our designs are in lockstep with customer trends, and
those trends never stop evolving."
Originality and innovation
This year Preverco is launching SolidFlexTM, a new affordable engineered floor platform that's 100% made in Canada.
It features a 4-mm hardwood top layer on a 15 mm cup resistant solid
pine filleted core. The engineered platform achieves the same natural
look as solid wood by using irregular board lengths. It's a unique,
innovative solution for houses, condos, or any residential project, and
will be available in traditional wood species. It also offers optimal
performance regardless of installation method."
In line with the new "rustic chic," trend, Preverco is also unveiling
its all-new grey and pale color stains including INOX, SKY, and LATTE,
which have met rapturous reviews. And there's the recently launched
EDGE, a hardwood floor texture inspired by the floors of yesteryear
with a contemporary twist. "EDGE gives you a floor with a past," said
Chabot, "a texture full of rustic charm but very much in tune with
today's sleek, modern interiors."
Preverco continues to fine-tune its existing products to keep them
lively. Its PreOilTM floor lineup, launched in January 2013, has been a great hit and will
now be expanded to the more traditional DISTINCTION collection in five
new colors: Chocolate, Caramel, Glaze, Truffle, and Nougat.
Preverco is more than a flooring manufacturer: we're a creator of
inspirational spaces. Each of our cutting-edge products is the result
of creativity and rigour. From concept to completion, we ensure that
our products fit your projects perfectly, allowing you to create
distinctive spaces. Preverco is a leading manufacturer of high‐end
hardwood flooring, offering a wide variety of species, colours, widths
and appearances, as well as the highest‐quality finishes. All are
available in a vast range of platforms to suit your needs. The Preverco
reputation for excellent customer service, consistent quality, constant
innovation and dependable delivery is unmatched in the industry. For
more information about Preverco's complete line of hardwood floors,
please visit www.preverco.com.
For further information:
Vice President, Marketing
Advisor, Public Relations