Press invitation - Metro and Première Moisson invite journalists to a press event regarding the signing of a partnership agreement between the two companies

MONTREAL, June 17, 2014 /CNW Telbec/ - President and Chief Executive Officer of Metro Inc., Mr. Eric R. La Flèche and President of Première Moisson, Mrs. Liliane Colpron, invite journalists to a press event regarding the signing of a partnership agreement between the two companies.

When:   June 17, 2014 (today)
Time:   11 A.M.
Where:   Boulangerie Première Moisson, Atwater Market
  3025, rue Saint-Ambroise (Montréal)
Who:   Mr. Eric R. La Flèche, President and Chief Executive officer, Metro Inc.
  Liliane Colpron, President, Première Moisson

Metro Inc. announced earlier today that it has signed a final agreement aimed at acquiring a majority interest in Première Moisson, a leader in premium artisan breads. The Colpron-Fiset family, which founded the company in 1992, retains 25% of Première Moisson's capital and will continue to manage the company.

Première Moisson
Founded in 1992, Première Moisson produces and markets premium bakery, pastry and charcuterie products prepared with healthful ingredients in keeping with time-honoured, artisan tradition. From the outset, the company has featured a signature blend of freshness, quality and authenticity, values which continue to shape Première Moisson's development strategy. The company operates 22 bakeries in the Greater Montréal area and one in Ottawa. Select Première Moisson products are sold in grocery stores in Québec and Ontario.

Metro Inc.
With annual sales of over $11 billion in 2013, METRO INC. (TSX: MRU), founded in 1947, is the only major Canadian food distribution company to have its head office in Quebec. Along with its affiliates and franchisees, METRO INC. employs in Quebec and Ontario over 65,000 people, whose mission is to satisfy their customers every day and earn their-long term loyalty. METRO INC. operates a network of almost 600 food stores under several banners including Metro, Metro Plus, Super C and Food Basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners.


Image with caption: "Metro inc. (CNW Group/METRO INC.)". Image available at:


For further information:

Marie-Claude Bacon
Metro Inc. Senior Director, Corporate Affairs Department
(514) 643-1086

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