President's Choice™ Recipe Box App Now Available on the App Store

-- New app brings over 700 unique recipes to iPad users this holiday season

BRAMPTON, ON, Dec. 21 /CNW/ - Loblaw Companies Limited (Loblaw) today announced its President's Choice Recipe Box App is now available on the App Store for iPad. The app brings over 700 mouthwatering recipes, created by the President's Choice brand chefs, to your fingertips - complete with photos, easy-to-follow instructions and videos.  

"The President's Choice Recipe Box App brings to life our extensive collection of recipes in an easy-to-use, highly interactive format specifically designed for iPad" explains Allan Lindsay, vice-president marketing, Loblaw Companies Limited.  "The app makes it simple for busy families to create inspired and tasty meals with ingredients found at local Loblaw banner¹ stores."

Whether it's for fun family fare, special occasions or holidays, the President's Choice Recipe Box App is a convenient tool to help you search for your favourite recipes and discover new ones. Each recipe has been created and tested by the President's Choice  brand chefs  to be easy, simple to prepare and delicious. Favourite President's Choice recipes can be saved, emailed or shared on Facebook.

Building on the innovative solutions offered on pc.ca and in the President's Choice Insider's Reports®, the President's Choice Recipe Box App for iPad, developed in partnership with Intelliware Development, is the first mobile digital solution from the President's Choice brand to help households manage their busy lives. 

"Innovative enterprises like Loblaw are realizing the power of mobile platforms to interact with consumers and strengthen brand engagement," says Dave Scapillati, VP Mobile Solutions, Intelliware. "Our long track record of building world class apps for top companies has given us a distinct advantage in helping our clients extend the reach of their apps into the consumer marketplace and on the App Store." 

The President's Choice Recipe Box App is available for free from the App Store on iPad or at www.itunes.com/appstore.

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® point's loyalty program.

About Intelliware Development Inc.
Intelliware is a custom software, product development and mobile solutions company headquartered in Toronto, Canada. Intelliware is a leading practitioner of Agile software development practices which ensure the delivery of timely, high quality solutions for clients. Intelliware is engaged as a technical and business solutions partner by a wide range of national and global organizations in sectors that span Financial Services, e-Health, Retail, ICT, Manufacturing and Government. The Intelliware Mobile Solutions Practice specializes in delivering complex, end-to-end mobile solutions to enterprises.

Note to Editors:

¹President's Choice products  are available at Loblaws®, Loblaw Great Food™,  Zehrs®, Zehrs Great Food™, Fortinos®, Loblaw Superstore™, Real Canadian Superstore®, Atlantic Superstore®, SaveEasy®, Freshmart®, Maxi®, Maxi & Cie®, No Frills®, Provigo®, Extra Foods®, valumart®, Your Independent Grocer® and more. Product pricing and availability may vary by banner and region.  For more information, visit www.pc.ca/ipad

Intelliware is a trademark of Intelliware Development Inc.

Apple, iTunes, iPad and iPhone are trademarks of Apple Inc.

SOURCE Loblaw Companies Limited

For further information: For further information:

Media contacts:

Loblaw Companies Limited

Loblaw Public Relations
pr@loblaw.ca
(905) 459-2500  

Intelliware Development Inc.

Glen Johnson, SVP, Business Development
416-762-0032 ext 268
glenj@intelliware.com
www.intelliware.com


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