President's Choice Financial® Offers Digital Payment to Customers with Apple Pay

TORONTO, Aug. 2nd, 2016 /CNW/ - (TSX:L) - PC Financial®, a division of Loblaw Companies Limited, announced the availability of Apple Pay today, offering PC Financial MasterCard customers further choice, security and convenience with the ability to use iPhone, iPad or Apple Watch to make seamless purchases. 

"We know the PC Financial® customer wants simplicity, convenience and, most importantly, security when making a payment, and we look forward to offering Apple Pay as a digital option that delivers on all of these values," says Barry Columb, President, PC Bank.

Loblaw accepts Apple Pay in all of its grocery and drug store locations nationwide.  The PC Financial® MasterCard® portfolio gives customers the benefit of the PC Plus® loyalty program and will continue to offer PC® points on every dollar spent when using the digital PC Financial® World Elite MasterCard® and PC Financial® MasterCard®. The PC Financial® World Elite MasterCard® is a no annual fee premium card that rewards Canadians for everyday purchases. 

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorized with a one-time unique dynamic security code.

Apple Pay is easy to set up and users will continue to receive all of the rewards and benefits offered by credit and debit cards. In stores, Apple Pay works with iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus and Apple Watch. 

Online shopping in apps accepting Apple Pay is as simple as the touch of a finger with Touch ID, so there's no need to manually fill out lengthy account forms or repeatedly type in shipping and billing information. When paying for goods and services within apps, Apple Pay is compatible with iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 6, iPhone 6 Plus, iPad Air 2, iPad mini 3, iPad mini 4 and iPad Pro.

For more information about Apple Pay, visit

About President's Choice Financial
President's Choice Financial® services are a unique financial service offering designed by Loblaw Companies Limited. President's Choice Bank provides the President's Choice Financial® MasterCard®, while the direct banking division of CIBC provides banking services. For more information visit or follow us on Facebook, Twitter @pcfinancial and YouTube.

About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers. Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart® and Pharmaprix® locations and more than 500 Loblaw locations; PC Financial® no-fee banking; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®. Through the PC Plus™ and Shoppers Optimum® loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

SOURCE President's Choice Financial

For further information: Tara Hendela, Public Relations & Buzz Marketing, Apple, 416.278.4080,; Lana Gogas, Corporate Affairs & Communications, PC Financial,


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