ST. JOHN'S, Feb. 11, 2014 /CNW/ - In grocery stores across the country, the President's Choice® Children's Charity's Your Small Change Can Make a Big One campaign starts Friday, February 14. This campaign aims to raise funds
to fight childhood hunger, as well as help families whose children have
physical or developmental disabilities.
Customers can provide support by donating $2 at the checkout at
participating Loblaw banner grocery stores in Newfoundland including nofrills®, Atlantic Save-Easy® and Dominion®(in Newfoundland and Labrador) or online at www.pc.ca/charity. The campaign runs from February 14 -27.
"Our goal at President's Choice® Children's Charity is to help kids do anything, which we've been able to
do year after year with the help of our Newfoundland customers" said
Colin Nicolle, member of President's Choice® Children's Charity Board of Directors and vice-president, Pricing and
Promotions, Atlantic, Loblaw Companies Limited (Loblaw). "This year,
we've increased our fundraising ambitions with the hopes of helping
President's Choice® Children's Charity's goal is to raise $2.75 million nationally. One hundred per cent of the money
raised will go towards helping local kids and their families. In 2013,
thanks to the generosity of customers, donors and the support of
employees in Newfoundland, President's Choice® Children's Charity awarded more than $257,800 to 33 physically or
developmental challenged children and their families and 42 nutrition
programs focused on the fight against childhood hunger serving more
than 6,440 children across the province.
Loblaw Companies Limited has five corporate social responsibility goals,
including Make a Positive Difference in the Community. President's Choice® Children's Charity fundraising is just one example of how Loblaw banner
stores continue to be active in communities on national, regional and
For more information about President's Choice® Children's Charity or to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918.
About President's Choice® Children's Charity
President's Choice® Children's Charity is celebrating 25 years committed to helping
children across Canada, with a focus on supporting children with
disabilities and fighting childhood hunger. The cost of administration
and operations of the Charity is funded by Loblaw Companies Limited,
ensuring that 100 per cent of every dollar donated goes to helping kids
and their families. The Charity offers funding across Canada and
dollars are granted in the region in which they are raised. Since 1989,
the charity has awarded $100 million, supporting more than 1.8 million
children. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
About Loblaw Companies Limited (TSX: L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food retailer and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ more than 134,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the company makes available to consumers
President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE: President's Choice Children's Charity
For further information:
Or to schedule an interview: Loblaw Public Relations on behalf of President's Choice® Children's Charity
Mark Boudreau, Director, Corporate Affairs
firstname.lastname@example.org or (902) 802-8687