BRAMPTON, ON, Oct. 11, 2012 /CNW/ - President's Choice® Children's Charity is pleased to announce that it has granted over
$866,000 to Breakfast for Learning to help kids in Nova Scotia, Prince Edward Island, New Brunswick and
Newfoundland get the nutrition they need to grow and thrive. The
grant, to be distributed by Breakfast for Learning, will support breakfast, snack and lunch programs, including the
purchase of such food as dairy products and fruits and vegetables and
the equipment necessary for program administrators to prepare and
deliver nutritious meals.
Since 2008, over $1.5million has been granted to Breakfast for Learning programs throughout Nova Scotia, Prince Edward Island, New Brunswick
and Newfoundland. Breakfast for Learning has supported more than 1,350 programs in Atlantic Canada, serving
approximately 215,000 children since 2008.
During this school year, the following amounts will be granted in each
In Nova Scotia, Breakfast for Learning programs will receive $295,000 to
support almost 24
thousand students and 4 million meals; included in this funding are
grants for equipment and for dairy, fruit and vegetables.
In Prince Edward Island, Breakfast for Learning programs will receive $62,500 to support almost
6,000 students with more 445,000 meals; included in this funding are
supplemental grants for
equipment and for dairy, fruit and vegetables.
In New Brunswick, Breakfast for Learning programs will receive $321,250 to support almost
12,000 students with close to two million meals; included in this
funding are supplemental
equipment grants for equipment and for dairy, fruit and vegetables.
In Newfoundland, Breakfast for Learning programs will receive $187,500 to support The Kids Eat
Smart Foundation with nutrition dollars and an additional equipment
allocation grants for
equipment and for dairy, fruit and vegetables.
The staff at Loblaw banner stores in Atlantic Canada helped raise money
towards this grant by selling paper icons in the store, direct employee
donations and colleague fundraising efforts. Loblaw created President's Choice® Children's Charity to empower its store colleagues, franchisees and
their employees to support families in communities where the Company
has retail locations. In Atlantic Canada, these banners include nofrills®, Cash & Carry, Atlantic Superstore®, Dominion® (in
Newfoundland and Labrador),and SaveEasy®.
"The grant to Breakfast for Learning is just one of the many ways that President's Choice® Children's Charity makes a positive difference in local communities,"
said Peggy Hornell, senior director, President's Choice® Children's Charity, "With this grant we are able to support terrific
programs across Atlantic Canada and help provide nutritious meals to
"As Breakfast for Learning's National Premier Sponsor since 2008, President's Choice® Children's Charity has helped Breakfast for Learning provide breakfast, lunch and snacks to over 1.2 million children and
youth through their support of nutrition program delivery in
communities all across Canada. Not only are children starting their
day well-nourished and ready to learn, but research has shown that a
healthy breakfast in childhood fosters life-long healthy eating habits.
With the continued support of President's Choice® Children's Charity, Breakfast for Learning is able to further extend our reach across Canada, fostering a healthy,
successful future for our children," said Wendy Wong, president and
CEO, Breakfast for Learning.
Breakfast for Learning's vision is to ensure all kids in Canada attend school well nourished
thereby improving their ability to learn and giving them the best
chance of success in life. Since President's Choice® Children's Charity began its involvement with Breakfast for Learning in 2008, over $11 million has been donated and distributed to
organizations across Canada.
About Breakfast for Learning
Breakfast for Learning is committed to helping children across Canada
realize their full potential in life by ensuring that all children
attend school well nourished and ready to learn. As Canada's first and
largest charity focusing on nourishing children, Breakfast for Learning
has been helping support and sustain school based breakfast, lunch and
snack programs for 20 years. Operating nationally, BFL funds programs
in all 10 provinces and 3 territories. In the 2011-2012 school year,
Breakfast for Learning funded 4,431 breakfast, lunch and snack programs
operating within 2,509 school/community sites, supporting more than
430,000 children and youth with over 67 million meals and snacks. To
learn more or donate online, visit www.breakfastforlearning.ca.
About President's Choice® Children's Charity
President's Choice® Children's Charity is committed to helping children across Canada, with
a focus on children with disabilities and childhood nutrition. The
Charity supports children with disabilities through financial grants
and as the National Premier Sponsor of Breakfast for Learning shares a
vision dedicated to improving the lives of children. The cost of
administration and operations of the Charity is funded by Loblaw
Companies Limited, ensuring that 100 per cent of every dollar donated
goes to helping kids and their families. The Charity offers funding
across Canada and dollars are granted in the region in which they are
raised. Since 1989, the Charity has awarded more than $72 million,
reaching more than 10,000 families. For more information on the President's Choice® Children's Charity or to donate online, visit pc.ca/charity.
SOURCE: Loblaw Companies Limited
For further information:
For more information or to schedule an interview:
Director of Corporate Affairs
(902) 468-5522 (ext. 4063) or cellular - (902) 802-8687
President's Choice® Children's Charity media contact:
Loblaw Public Relations on behalf of President's Choice® Children's Charity