President of Kenya launches new international campaign at Expo Milano to drive trade and investment

'Make it Kenya' set to spur further growth and make Kenya
a global investment destination of choice

TORONTO, Sept. 8, 2015 /CNW/ - The President of Kenya, His Excellency Uhuru Kenyatta, today officially launched Make it Kenya, a new international brand campaign that has been introduced by Kenyan government to promote the country as a leading global investment destination.

The campaign launch comes as Kenya continues to drive and facilitate high levels of global investor interest across the country; according to the African Development Bank investment into Kenya than doubled to $1.2 in the past year.

Through the Make It Kenya campaign, Kenya will look to further enhance its position as an investment destination of choice, through activities that will promote the scale of opportunities across multiple business sectors.

President Kenyatta, who is in Milan to lead the Kenyan activities at Expo Milano's dedicated Kenya week, launched the new campaign at a VIP event at the Kenya House, an extension of Kenya's Expo pavilion that is located in the centre of Milan used to showcase the country's assets in more detail.

In addition to the new campaign brand, the launch included the activation of a new digital portal, MakeItKenya.com and supporting social media platforms. The digital elements have been specifically designed, as a source of rich sharable content that will connect businesses around the world, through people's computers, smart phones and digital devices, to Kenya.

Offering up to date insights into Kenya's investment landscape, Make It Kenya aims to engage, inform and advise investors looking to invest into Kenya. The platform will offer the latest information on the country's economic performance, sector-specific investment opportunities, and government incentives and support available to global companies seeking to open or grow their business in Kenya.

As part of the Make It Kenya campaign, the country will continue to roll out a series of measures to enhance the ease and cost of doing business, with the Kenya Investment Authority (KenInvest) taking major steps to build positive investor sentiment.

To facilitate growing global investor interest, KenInvest is set to open a one-stop-shop investor centre later this year in Nairobi, to ensure the end-to-end needs of investors are met under one roof.

To showcase the range opportunities available to global investors, the country is hosting the Kenya International Investment Conference (KIICO) – a global event now in its second year – on November 23-25, 2015 in Nairobi, as well as on-going trade delegations from key investment source markets around the world.

During the launch, President Kenyatta posted the first messages to Make It Kenya's social media platforms and called on the people of Kenya to support the campaign: "Our transformation agenda continues to establish Kenya as a model investment destination; attracting the world's biggest names in business by building a framework, which offers major returns on investment. With Make It Kenya – we are sharing these success stories, our unrivalled business opportunities and extending our support to investors; telling the world in one unified voice, that we are truly open for business."

"It is clear that for Kenya to continue its trajectory of economic growth, we need a nation brand that can compete internationally but also resonate with the people of Kenya.  We know that our citizens are bold, entrepreneurial and innovative and this combination is undoubtedly a catalyst for international business growth," he concluded.

The timing for the launch of the Make It Kenya campaign has been carefully coordinated by MEAACT to build on the success and positive feedback that the country has received following President Obama's visit and the hosting of the 6th Global Entrepreneurship Summit, which has resulted in many global companies to refocus their interest in doing business in Kenya.

The Cabinet Secretary of East African Affairs, Commerce and Tourism, Mrs. Phyllis Kandie, said: "Kenya's rapidly growing portfolio of investment opportunities is capturing the attention of the global business community. With the launch of Make It Kenya, we will engage investors by offering practical information on how to enter the market to leverage the multi-sector, country-wide projects, which are positioning Kenya as the most attractive investment destination in Africa."

"Our aim is to use the Make It Kenya campaign to attract more private investment into the country by emphasizing the many strengths Kenya has as an investment destination, including the strong economic fundamentals, the strategic location, the human resource advantage over many competitors, and the numerous investment opportunities across all sectors and all parts of the country, among many others." he concluded.

Mary Kimonye, Brand Kenya CEO said: "As the custodians of Kenya's brand, our responsibility is to develop and drive an identity that can balance our country's ambitions towards modernity and economic dynamism while respecting our rich heritage, culture and values.

"Make It Kenya is a new and fresh identity that can unite our citizens with national pride and reaffirm to the world that Kenya is a modern and vibrant country that is open and ready for business," they concluded.

SOURCE Make It Kenya

For further information: Visit: www.makeitkenya.com; Name: Mary Zajac, Title: Account Coordinator, Email: mzajac@argylepr.com, Phone: 416-968-7311 x 260; Name: Anna McGovern, Title: Senior Account Director, Grayling, Email: Anna.McGovern@grayling.com, Phone: +971 555 233 893

RELATED LINKS
http://www.MakeItKenya.com

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