TORONTO, Feb. 13, 2012 /CNW/ - The Toronto Chapter of the International
Association of Business Communicators (IABC) is thrilled to announce
that this year's IABC/Toronto Communicator of the Year is Dr. Catherine
Zahn, President and CEO of the Centre for Addiction and Mental Health
The Communicator of the Year (COTY) Award is awarded by the chapter
annually to a leader in the GTA who demonstrates a strong commitment to
Dr. Zahn has used her talents and skills in leadership and communication
to transform CAMH and to substantially raise awareness of mental health
issues throughout Canada. Her exceptional leadership, management and
communication skills have helped catapult CAMH to the forefront of the
battle against mental illness and addictions.
"Dr. Zahn has become an iconic communicator on mental health in our
society to an incredibly diverse audience of Canadians," explains Robin
Rowe, the Director of Public Affairs at CAMH in her nomination letter.
Dr. Zahn's strengths as a communicator make her much sought after by the
media. Her interviews on CBC Radio's Metro Morning and her letters to
the national newspapers have continued to stimulate important public
debate. Her personal communications on such sensitive topics as the
banning of smoking in her hospital have won her accolades for
communications skills on the international stage.
Within CAMH she has made herself universally visible and
approachable. The nameplate on her desk simply says "Catherine" and her
weekly blog, "Call Me Catherine", has informed, challenged and engaged
the 3,000 staff members at all levels. Her blog posts on CAMH's
Facebook page have been equally well received. She initiated Town Hall
meetings that have become standing-room-only events, and meets
regularly with board members, donors, executives, administrative
leaders, clinical staff, patient advocates, and family members to
ensure a clear channel of communication.
In his letter of support for the nomination, Chair of the CAMH Board of
Trustees, Daniel Burns, says "in reviewing her performance at CAMH, in
public forums and as our representative in the media - both traditional
and social media - it is safe to say that Catherine is far and away the
most talented communicator I have had the pleasure of working with."
"Dr. Zahn is a true leader in communication - consistently educating and
advocating with both external and internal audiences," says Trell
Huether, IABC/Toronto President. "Mental health is a complex topic, but
she is successful in drilling it down to a simple call to action:
discover, discuss and demand."
Dr. Zahn will formally receive the IABC/Toronto Communicator of the Year
Award on March 20, 2012, at a special recognition and networking event.
For more information, visit http://toronto.iabc.com/.
About the Communicator of the Year Selection Process
Communications professionals from across the GTA were asked to submit
nominations for an industry leader who they believed deserved to be
recognized for his or her communication excellence. From there, a panel
of four past IABC/Toronto presidents reviewed all of the nominations in
detail. After close review, nominees who met certain criteria of the
award were researched further through interviews between panel members
and the nominee's communications team. The panel then discussed the
interviews and selected a winner. This year, the panel agreed that Dr.
Catherine Zahn earned the prestigious designation of the 2011
IABC/Toronto Communicator of the Year.
With more than 1,750 members, IABC/Toronto is the largest IABC chapter
in the world. The organization provides these members with
multidisciplinary resources and a global network of close to 14,000
communicators in 80 countries, working in diverse industries and
disciplines to identify, share and apply the world's most effective
communications practices. For more information, please visit http://toronto.iabc.com.
The Centre for Addiction and Mental Health (CAMH) is Canada's largest
mental health and addiction teaching hospital, as well as one of the
world's leading research centres in the area of addiction and mental
health. CAMH is fully affiliated with the University of Toronto, and is
a Pan American Health Organization/World Health Organization
Collaborating Centre. CAMH combines clinical care, research, education,
policy and health promotion to transform the lives of people affected
by mental health and addiction issues. Its central facilities are
located in Toronto, Ontario, with nine offices across the province to
provide support to the mental health system.
For further information:
Ashley Weinhandl, VP Marketing Communications