Pre-Paid Legal Services, Inc. On the Rise in the 2009 Forbes List of
'America's 200 Best Small Companies'


    



    
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<p>ADA, Okla., <chron>Oct. 20</chron> /CNW/ -- Pre-Paid Legal Services, Inc. (NYSE:   PPD) is ranked number 66 in the 2009 Forbes Magazine annual list of "America's 200 Best Small Companies," climbing 64 positions from its 2008 ranking of 130 on this list.  For the second consecutive year Pre-Paid Legal Services has retained the number one ranking in the Forbes survey in the category of return on equity (RoE), a measure of how efficiently a company uses its assets to produce earnings.</p>
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<p>"It's gratifying to see Pre-Paid Legal Services recognized once again in the Forbes list of best small companies in America," said Harland C. Stonecipher, Founder and CEO of Pre-Paid Legal Services.  "We are proud to be listed among America's finest small companies and we are especially pleased that our bottom line results have merited such high ranking."</p>
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<p>Stonecipher describes the PPD's repeat performance as the number one ranked company for return on equity as significant.  Earlier this year, DeMarche Associates, an independent investment research firm, named PPD as one of the 100 best U.S. corporations, based on the company's growth and risk management strategy.</p>
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<p>PPD's 2009 Forbes ranking (based on <money>$453 million</money> in sales), included the 192nd position for sales growth and the 128th position for earnings per share.</p>
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<p>PPD has been on the Forbes list for the past three years, which in itself is a measure of stability.  According to Forbes, 71 of the 200 companies listed last year fell off the 2009 list.  The Forbes list rankings are based on earnings growth, sales growth and return on equity for the previous 12 months.</p>
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    About PPD

    
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<p>We believe our products are one of a kind, life events legal service plans. Our plans provide for legal service benefits provided through a network of independent law firms across the U.S. and <location>Canada</location>, and include unlimited attorney consultation, will preparation, traffic violation defense, automobile-related criminal charges defense, letter writing, document preparation and review and a general trial defense benefit. We have an identity theft restoration product we think is also one of a kind due to the combination of our identity theft restoration partner and our provider law firms. More information about our products and us can be found at our homepage at <a href="http://www.prepaidlegal.com">www.prepaidlegal.com</a>.</p>
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    Forward Looking Statements

    
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<p>Statements in this press release, other than purely historical information, regarding our future plans and objectives and expected operating results, dividends and share repurchases and statements of the assumptions underlying such statements, constitute forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements contained herein are based on certain assumptions that may not be correct. They are subject to risks and uncertainties incident to our business that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are described in the reports and statements filed by us with the Securities and Exchange Commission, including (among others) those listed in our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our membership persistency or renewal rates may decline, that we may not be able to continue to grow our memberships and earnings, that we are dependent on the continued active participation of our principal executive officer, that pending or future litigation may have a material adverse effect on us if resolved unfavorably to us, that we may have compromises of our information security, that during an economic downturn in the economy consumer purchases of discretionary items may be affected which could materially harm our sales, retention rates, profitability and financial condition, that we could be adversely affected by regulatory developments, that competition could adversely affect us, that we are substantially dependent on our marketing force, that our stock price may be affected by short sellers, that we have been unable to increase our employee group membership sales and that our active premium in force is not indicative of future revenue as a result of changes in active memberships from cancellations and additional membership sales. Please refer to pages 15 - 17 of our 2008 Form 10-K and pages 7 and 8 of our <chron>June 30, 2009</chron> Form 10-Q for a more complete description of these risks. We undertake no duty to update any of the forward-looking statements in this release.</p>
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For further information: For further information: George Snyder of Pre-Paid Legal Services, Inc., +1-580-421-6339, cell, +1-580-310-4067, georgesnyder@pplsi.com Web Site: http://www.prepaidlegal.com

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PRE-PAID LEGAL SERVICES, INC.

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