PR Newswire Expands Global Reach with Enhanced Distribution in Africa

LONDON, Oct. 26 /CNW/ - A strategic alliance with the African Press Organisation (APO) announced today greatly enhances PR Newswire's reach to media and other key influencers in Africa.

The alliance, which adds thousands of media contacts to PR Newswire's global network enables PR Newswire's customers to disseminate news throughout the African continent or via targeted distribution by country or topic. PR Newswire customers can access APO's database of 25,000 African media contacts by adding APO distribution to their news releases as well as utilising PR Newswire's Translation Services to ensure the greatest impact and usage of their news.

"As the global leader in news and information distribution services, PR Newswire is constantly exploring opportunities that provide our customers with the ability to engage and interact with their key audience groups, no matter where those groups reside," said Bill Leask, Product Director, EMEA, PR Newswire. "Aligning with the African Press Organisation provides us a powerful foothold for expanding our presence throughout Africa and further cementing our position as the global news distribution company."

"This alliance provides our customers access to the broad international reach of PR Newswire's global network, enabling them to share their stories with media outlets around the world," said Nicolas Pompigne-Mognard, General Secretary, APO. "For Africa to grow and prosper, it is essential that the world recognises the many business opportunities that exist throughout the continent. Key to this effort is having the ability to communicate one's messages around the world and in a manner that ensures the news reaches the intended target audiences."

About the African Press Organisation (APO)

The African Press Organisation (http://www.apo-opa.org) owns thousands of African contacts and offers a complete range of media relations tools, such as press releases distribution, press and webcast videoconference, international events promotion and an international press coverage watching service.

The African Press Organisation assists many different countries and supports most of African and International institutions in their strategic communications.

About PR Newswire

PR Newswire (http://www.prnewswire.com) is the global leader in innovative communications and marketing services, enabling organisations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organisations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (http://www.ubm.com) (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.UBM.com.

SOURCE PR NEWSWIRE EUROPE

For further information: For further information: Media Contacts: Rachel Meranus, Director of Public Relations, PR Newswire, Tel (201) 360-6776 or email rachel.meranus@prnewswire.com; Samantha Proctor, Marketing Communications Director, PR Newswire Europe, Tel +44-20-7454-5115 or email samantha.proctor@prnewswire.co.uk; Nicolas Pompigne-Mognard, APO- General Secretary, Tel +33-6-61-79-77-18 or email sg@apo-opa.org

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