VANCOUVER, June 17, 2013 /CNW/ - Deena Tokaryk, account manager at PR
Associates, has been awarded with a Bronze Quill Award of Excellence in
Media Relations from the International Association of Business
Communicators British Columbia (IABC/BC). The award recognizes Deena
for her work with the Association for Mineral Exploration British
Columbia (AME BC), for the development of their media engagement for
Mineral Exploration Roundup 2013, their annual conference.
IABC awards recognize excellence in business communication, honouring
professionals who demonstrate they have implemented successful
communication programs - based on research, measurable objectives,
targeted activities that positively impact the company's goals, and
evaluation of success. "My clients look to me to help solve a business
problem," says Deena. "Whether it's to promote a new project or improve
community relations, I help them define what the end goal looks like
and the best path to achieving it."
The project that received the award was a strategic media relations
program to raise awareness of the importance of the mineral exploration
and development industry to British Columbia's economy with the general
public, leveraging the association's annual industry conference.
Deena's program generated significant media coverage that ensured their
message was heard not only by the diverse members of the industry and
AME BC, but also by government, First Nations and communities
throughout B.C. and beyond."
"PR Associates is proud of the work Deena has been doing with AME BC,"
says CEO Robert Simpson, "we congratulate her on this professional
Deena was recognized at the IABC/BC Bronze Quill Awards Gala in
Vancouver on June 12, 2013.
About PR Associates
PR Associates is a national public relations firm that aligns itself
with resource companies and key stakeholders committed to corporate
social responsibility. Whether you have something to share, need to
build a relationship, or set the record straight, PR Associates can
help you through effective, strategic public affairs, public relations
or communication aimed at earning trust and building meaningful
relationships with stakeholders and rights holders.
About AME BC
AME BC is the primary voice of mineral exploration and development in
British Columbia, representing thousands of members is various
disciplines who are engaged in the industry. Through leadership,
advocacy and partnerships, AME BC promotes a healthy environment and
business climate for the mineral exploration industry.
IACB is a global network of communication professionals committed to
improving organizational effectiveness through strategic communication.
With more than 600 members, the IABC/BC is the third largest chapter in
the world with a reputation for progressive, professional
SOURCE: PR Associates
For further information:
Izabela Leszko, Account Coordinator