PR Associates expands social media expertise

VANCOUVER, March 4, 2013 /CNW/ - PR Associates is pleased to announce the addition of Karin Basaraba, an award-winning communicator with a specialty in social media.

"The importance of social media to a corporation's public presence is already at a level where reputations are being enhanced or diminished based on their online presence and response capacity. Karin has the expertise to ensure our clients are leading discussions and earning online respect as opposed to reacting to an online crisis," says Robert Simpson, President of PR Associates.

Her work has been recognized with eight IABC awards, including a Gold Quill Award of Excellence in social media. A sought-after speaker, Karin has presented both locally and internationally on strategic planning and social media.

"I believe communications should be strategic, and I'm really excited about the opportunity to help PR Associates' clients to plan and integrate social media strategies into their corporate communications and community engagement plans," says Karin. "And I am thrilled to join such an experienced and talented team."

Karin assists her clients in all facets of corporate communications, including strategic planning, issues management, crisis communications, media relations, website and intranet management, employee communications, and event planning. Karin's focus on social media strategies and management helps our clients navigate the always-changing landscape of new media. While the majority of Karin's career has been with Crown corporations, she has also worked in the non-profit sector, as well as the shipping and hospitality industries.

Karin is a dedicated volunteer for the International Association of Business Communicators (IABC), where she has led the professional development, events, marketing and communications portfolios for the BC chapter. She is currently serving as IABC/BC's president, where she leads a team of 14 volunteer vice presidents.

About PR Associates

PR Associates is a creative, collaborative and connected public relations and communication firm that works with companies committed to corporate social responsibility. Through specialized practice areas, we help clients earn trust and build relationships that ultimately add value to their business. Our effective, value-driven programs and strategies are proven successful and are based on our core values of quality, innovation, commitment, collaboration and integrity.

SOURCE: PR Associates

For further information:

PR Associates
Izabela Leszko, Account Coordinator
604-681-1407 (phone)
604-681-1446 (fax)
ileszko@prassociates.com
www.prassociates.com

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