MONTREAL, May 31, 2012 /CNW Telbec/ - Dining in Montréal is like eating
in no other place in the world. The rituals linked to hospitality,
creativity and conviviality that accompany meals are indeed unique.
With Montréal's exceptional approach to the "pleasures of the table" in
mind and fully understanding that the best way to a person's heart is
through their stomach, Tourisme Montréal has launched several
initiatives to whet visitors' appetites for Montréal as a gastronomic
destination. These initiatives include a promotion campaign, the
creation of a gastronomic committee and the organization of the
inaugural edition of TASTE MTL, which will take place November 1
to 11, 2012. What's more, Montréal will be featured in a 20-page
gourmet insert in this month's edition of National Geographic Traveler, along with a free application for iPad.
Since 2011, Tourisme Montréal has developed its strategic approach to
position the city as a world-class gastronomic destination. The
organization's strategy particularly aims to prioritize gastronomy in
its marketing campaigns. As such, one million dollars will be dedicated
to this promising niche market this year, primarily for advertising and
promotional efforts directed towards the Ontario and US markets.
"Considering how Montrealers turn every meal into an authentic ritual,
it isn't surprising that our city overflows with great restaurants! We
want the entire world to know about our outstanding establishments and
chefs because they represent an integral part of Montréal's unique
flavour," underlines the Honourable Charles Lapointe, President and
Chief Executive Officer of Tourisme Montréal.
Furthermore, Frommer's guide ranked Montreal in its "10 Best Cities for
Outdoor Dining" last year.
First edition of TASTE MTL
From November 1 to 11, 2012, Montréal will host its very own Restaurant
Week. Following other large North American cities such as New York, San
Francisco and Vancouver, the city will invite Montrealers and visitors
to discover the variety and richness of its restaurants. In the spirit
of a true culinary celebration, our greatest chefs will offer their
best creations at a reduced price.
Several restaurants have already confirmed that they will participate in
the event, including Bar Tazaflores, Birks Café par Europea, Brasserie
T!, Chez Delmo, Chez l'Épicier, Chez Victoire, Ferreira Café, Toqué!,
and Van Horne, Cuisine du marché. For a complete list of participating
restaurants to date, please visit http://www.octgm.com/taste-mtl/participating-restaurant.pdf
Montréal featured in National Geographic Traveler
The city's gastronomic scene will also shine bright in a 20-page insert
at the heart of the June 2012 edition of National Geographic Traveler magazine, whose readership includes some 8.8 million people. This
insert will not only highlight a number of dishes for which Montréal is
renowned, including bagels and smoked meat sandwiches, but also the
city's most creative restaurants. Furthermore, this dedicated section
will also be inserted in the Toronto Star newspaper as well as Food & Drink magazine in mid-June.
In addition, the writers at National Geographic Traveler developed a free iPad application entitled A Taste of Montréal, now available for download. With over 250 pages, numerous photos,
panoramic images, recipes plus tips from Montréal chefs, it promises to
make the mouths of foodies all over the world water! To download the
Tourisme Montréal's strategy also includes the involvement of a
committee comprising of influential Montrealers from various sectors:
food and hospitality, hotels, major events, and associations closely
related to gastronomy. This consulting body, created in 2011, allowed
the organization to validate the pertinence of its activities and to
efficiently promote Montréal on the competitive market of culinary
About Tourisme Montréal
Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
"Montréal" destination on leisure and business travel markets. It is
also responsible for developing Montréal's tourism product in
accordance with the ever-changing conditions of the market. For more
information, please visit www.tourisme-montreal.org.
SOURCE TOURISME MONTREAL
For further information:
Manager - Corporate Public Relations