Polo Ralph Lauren US Olympic Team Clothing to be the First of Foreign 2010
Uniforms Available Exclusively at the Bay

VANCOUVER, Dec. 8 /CNW/ - The Hudson's Bay Company today announced it will be selling the U.S. Olympic and Paralympic Teams apparel designed by Polo Ralph Lauren, the Official Outfitter of the 2010 U.S. Olympic Team, exclusively at select Bay stores across Canada. Apparel from the Polo Ralph Lauren U.S. Olympic and Paralympic Team Parade Outfit collection is available for sale, along with an assortment of the athlete village wear pieces for men, women and children.

"The U.S. Team apparel is the first of many of the competing National Olympic Teams' replica uniforms that will be launching at the Bay's Downtown Vancouver store," said Mark Kinnin, vice president, global sourcing and Olympics for the Hudson's Bay Company. "We know the U.S. Team apparel is going to be very popular and so we were eager to make it available as soon as possible."

The U.S. Team apparel has a distinctly vintage feel. Items in the collection available at the Bay are in the U.S. national colours of red, white and blue and include the iconic shawl-collar sweater with antique buttons planned to be the US Team's closing ceremony parade outfit. In addition, long-sleeve T-shirts with bold graphics on the chest, as well as white warm-up jackets with red and blue stripes down the sleeves are all part of the Olympic Village athlete wardrobe.

"We took inspiration from the 1930's Games, reaching into the heyday of the Olympic Games and bringing to it a more modern sensibility," said David Lauren, Senior Vice President of Advertising, Marketing and Communications, Polo Ralph Lauren.

The Bay is proud to carry a select offering of the Polo Ralph Lauren 2010 U.S. Olympic Team replica collection. Images of the complete clothing line are available at: http://press.ralphlauren.com/2010_olympics/

"Polo Ralph Lauren is an iconic fashion brand that has created a look that is sure to be popular with anyone supporting the US Team in any sport in 2010," said Mark Kinnin. "We're excited to have it available in store not far from our own very popular 2010 Canadian Olympic Team replica apparel."

Available only at 12 Bay stores in Vancouver, Calgary, Toronto and Montreal, the apparel is also available in Polo Ralph Lauren retail stores in the U.S., and available to U.S. residents for purchase on Ralphlauren.com, Teamusashops.com and at U.S. Olympic Shops.

About Hudson's Bay Company

Hudson's Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the official uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

About Polo Ralph Lauren

Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include "Polo by Ralph Lauren", "Ralph Lauren Purple Label", "Ralph Lauren Collection", "Black Label", "Blue Label", "Lauren by Ralph Lauren", "Polo Jeans Co.", "RRL", "RLX", "Rugby", "Ralph Lauren Childrenswear", "American Living", "Chaps", and "Club Monaco" among others, constitute one of the world's most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com

Polo Ralph Lauren announced in June that it will continue its relationship with the U.S. Olympic Committee as an Official Outfitter of the U.S. Olympic and Paralympic Teams for the 2010 and 2012 Olympic and Paralympic Games.

SOURCE Hudson's Bay

For further information: For further information: Media Contacts: Hudson's Bay Company, Shari Burnett, Shari.burnett@karyo-edelman.com, (778) 227-6917; Polo Ralph Lauren, Ryan Lally, Ryan.Lally@poloralphlauren.com, (212) 318-7116


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