Duo Will Headline National Hot Flash Road Show Comedy Tour This Fall
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Dr. Marla Shapiro headshot
Poise Hot Flash Road Show and The 2nd Talk logos
Hot Flash Road Show Digital Flyer
TORONTO, Sept. 21, 2012 /CNW/ - Hot flashes, vaginal dryness and night
sweats, oh my! Comedic actresses Sherri Shepherd and Cloris Leachman
are finding the humour in menopause by headlining the Poise brand's Hot
Flash Road Show, a free comedy tour making stops in New York with a
live simulcast in Toronto and Los Angeles this fall. Open to the
public, the Hot Flash Road Show is part of The 2nd Talk (www.The2ndTalk.com), an effort led by the Poise brand to start a whole new way to talk
about menopause and help women approach this life stage with
Fifty million women across North America are approaching or experiencing
menopause, yet many are hesitant to discuss this very normal life
stage. Women probably remember having a first talk that explained their
changing bodies as they were approaching puberty, but there is no talk
that prepares them for menopause. That's all going to change with The
The 2nd Talk also includes:
A new, first-of-its-kind line of Poise feminine wellness products
designed to work naturally with a woman's body to provide comfort
A Harris Interactive study in which women cited humour as their second
most popular mechanism for coping with this life stage.
The Hot Flash Road Show comedy tour, which was inspired by the study
findings, will pair Shepherd and Leachman to encourage women to have
The 2nd Talk and help normalize the menopause conversation. The Toronto
live satellite simulcast will also feature special guest Dr. Marla
Shapiro, CTV's medical consultant, contributor to 'Canada AM' and host
of the new national show 'Dr. Marla and Friends.'
"I'm no stranger to talking about sensitive topics, so I jumped at the
chance to partner with Poise brand for the Hot Flash Road Show," says
Shepherd, co-host of ABC's 'The View,' and a Daytime Emmy Award winner.
"With this comedy tour, I'll help women have The 2nd Talk by bringing
humour to this lifestage."
"At 86 years young, I definitely have my share of menopause stories that
I think every woman will eventually relate to," says Leachman, a nine
time Emmy Award winning actress and star of FOX's 'Raising Hope.'
"Eight in 10 women say it's time to change the way society thinks about
menopause, and the Hot Flash Road Show is a unique opportunity to get
people to think differently about this life stage."
The Hot Flash Road Show will be a live simulcast from New York to
Toronto's TIFF Bell Lightbox on September 21. The Toronto event will
also feature a cocktail reception in advance of the show; a Q&A session
with Dr. Marla Shapiro and relationship therapist Ashley Howe will
follow. Visit www.Poise.com/RSVP to sign up for free tickets. Attendees will help the brand reach its
goal of having 1 million women join The 2nd Talk by World Menopause Day
on October 18.
"Poise feels it is important to encourage conversations about difficult
topics, and doing it with a bit of humour helps," says Paula Montoya,
Poise Brand Planning Manager at Kimberly-Clark Canada. "Having Sherri
and Cloris provide a new outlook on menopause by participating in the
Hot Flash Road Show is a good step to start changing the way we talk
about menopause, and the way women feel about experiencing this life
Millions of women already rely on Poise brand for discreet protection
from Light Bladder Leakage, but the brand's new feminine wellness line
will help address common menopause symptoms like hot flashes, vaginal
dryness and odour. The line features:
Roll-On Cooling Gel and Body Cooling Towelettes to help the more than 70 per cent of Canadian women who experience hot
flashes feel comfortable and refreshed when one strikes by providing a
Personal Lubricant designed to enhance the intimate moments and help women who experience
Panty Fresheners that have a fresh, clean scent to help women who experience odours feel
Feminine Wash to provide daily freshness.
To learn more about the new line of Poise brand wellness products and
join The 2nd Talk, visit www.The2ndTalk.com.
About the Poise Brand and Kimberly-Clark
Launched in 1992 by Kimberly-Clark Corporation, Poise brand is the
market leader in Light Bladder Leakage protection products for women.
In July 2012, the brand expanded into the feminine wellness category
with the introduction of the Poise Feminine Wellness line - a
first-of-its-kind line of over-the-counter products designed
specifically to provide women with comfort during menopause. For more
information, visit http://www.poise.com.
Kimberly-Clark and its well-known global brands are an indispensable
part of life for people in more than 175 countries. Every day, nearly a
quarter of the world's population trust K-C's brands and the solutions
they provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80
countries. To keep up with the latest K-C news and to learn more about
the company's 140-year history of innovation, visit http://www.kimberly-clark.com.
SOURCE: Kimberly Clark
For further information:
Sydney Dare, Ketchum Canada