Planet Fitness Flexes to Fight Bullying and Encourages Everyone to Spread Kindness

Join Planet Fitness from Nov. 7 through Nov. 16 for only $10 down, and 100% of enrollment fees from all Canadian locations will be donated to the brand's Judgement Free Generation™ Partner – Boys and Girls Clubs of Canada

TORONTO, Nov. 9, 2016 /CNW/ - As a company committed to eliminating judgement and intimidation while promoting kindness and acceptance, Planet Fitness is continuing its fight against bullying – which occurs more frequently in Canada than 2/3 of Western countries* - through a special promotion. 

As of November 7, and through November 16, Planet Fitness is inviting Canadians to join for only a $10 enrollment fee for membership beginning as low as $10 a month. To benefit its philanthropic initiative The Judgement Free Generation™, Planet Fitness and its franchisees will donate 100% of the enrollment fees to Boys and Girls Clubs of Canada. By funding programming, training, and resources, each $10 donation will support The Judgement Free Generation's mission of combatting the judgement and bullying faced by teens.

Planet Fitness has been a proud champion of encouraging people to be "judgement free," inviting members to come work out as they are, without fear of being criticized or judged. With more than 1,200 locations system-wide, including 12 locations in Canada, each location's gym walls provide inspirational messages of encouragement such as "You Belong" and "No Critics."

According to Chris Rondeau, Planet Fitness' Chief Executive Officer, "Making people feel accepted and respected is something we have always proudly stood behind. With bullying occurring once every 25 minutes in classrooms,** we are truly approaching an epidemic, which is why we have joined this movement to take a stand against bullying and focus on promoting kindness and inclusion. This ten-day national sale is just one of the many ways we're going to continue our support for this cause."

"The feeling of belonging makes a positive impact on the lives of children and youth," says Owen Charters, President & CEO of Boys and Girls Clubs of Canada. "We are pleased that Planet Fitness is partnering with our Clubs to support anti-bullying initiatives and promote self-esteem, inclusion, and empowerment for our young people."

* PREVNet Canada LINK 
** Belonging: Boys and Girls Clubs of Canada LINK

About Planet Fitness
Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2016, Planet Fitness had more than 8.6 million members and more than 1,200 stores in 47 states, the District of Columbia, Puerto Rico, Canada and the Dominican Republic. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women. Click here to find a Planet Fitness location near you.

About Boys and Girls Clubs of Canada
Boys and Girls Clubs of Canada is dedicated to supporting and encouraging children and youth as they discover, develop and achieve great futures. We are a national charity serving 96 member Clubs that provide services to 200,000 young people in 625 locations across Canada. Our trained staff and volunteers listen to the opinions and ideas of children and youth, applaud their accomplishments, lend support during their struggles and provide ways for them to explore their interests and talents.  With this encouragement, young people develop the confidence and sense of belonging that helps them overcome barriers, form positive relationships and mature into responsible, caring adults. For 116 years, we have welcomed children, youth and their families into Clubs that reflect the diversity of Canada in small and large cities, and rural and Indigenous communities. Visit www.bgccan.com and follow us at www.facebook.com/bgccan and www.twitter.com/bgccan.

SOURCE Planet Fitness

Image with caption: "Planet Fitness (CNW Group/Planet Fitness)". Image available at: http://photos.newswire.ca/images/download/20161109_C8764_PHOTO_EN_814438.jpg

For further information: Rohini Mukherji, APEX Public Relations, 416-934-2101, rmukherji@apexpr.com; McCall Gosselin, Planet Fitness, 603-957-4650, press@pfhq.com

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