Planalytics Reports Stronger Start to Spring Purchasing Across Canada on Warmer and Drier Weather

BERWYN, Pa., April 7, 2015 /CNW/ -- Planalytics' monthly Business Weather Impact Analysis for Canada reports that retailers and other spring-focused businesses stood to benefit from more favorable weather in March compared to the previous year. For many companies, the warmer and drier conditions moved up the start of spring purchasing as more consumers shopped for apparel, lawn and garden products, and other seasonal categories.

In comparison to March 2014, each week came in warmer providing an environment for improved sales performance throughout the month. The strongest weather-influenced opportunities were in the West with Vancouver logging its warmest March since 1992, and Edmonton and Calgary experiencing their warmest March in five years.

Planalytics' Weather-Driven Demand (WDD) insights quantify the impact that weather alone has on demand for specific categories compared to the previous year. The following weather-driven demand examples from March illustrate the strong year-over-year comps due to favorable weather for seasonal products across Canada. Sandals: +16% WDD in Vancouver and +4% WDD in Montreal. Tee Shirts: +21% WDD in Winnipeg and +3% WDD in Toronto. Lawn Tools: +11% WDD in Ottawa and +12% WDD in Halifax.

Planalytics is hosting a Canadian Spring Outlook webcast on Friday, April 17th which will highlight how weather variations are projected to influence the spring 2015 shopping season. To register, please visit www.planalytics.com/spring-outlook.

Companies can review more examples of business weather impacts by requesting a complimentary product category analysis at www.planalytics.com/analysis. Businesses can also sign-up for more frequent Business Weather Intelligence updates by registering for Planalytics' Canadian Business Weather Wrap-Up report at www.planalytics.com/register. This report provides a week-in-review of weather's impact on store traffic/transactions and select products.

About Planalytics, Inc.
Planalytics, Inc. (www.planalytics.com) is the global leader in Business Weather Intelligence®. Through advanced weather analysis technologies, planning and optimization solutions and industry-specific expertise, Planalytics helps companies accurately assess and measure weather-driven impacts and effectively manage the never-ending variability of climate. Leading retailers, consumer goods suppliers, restaurants and consumer service companies use Planalytics to "weatherize their business", taking advantage of opportunities to increase revenue while deploying strategies to reduce costs and protect margins during periods of risk.

 

SOURCE Planalytics, Inc.

For further information: David Frieberg, 610.407.2905, dfrieberg@planalytics.com, http://www.planalytics.com

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