TORONTO, Dec. 13, 2016 /CNW/ - Original, valuable and relevant content is vital for content marketing success. Creating this type of content year-round involves some careful planning.
A year's worth of blog posts, white papers and videos mapped out in advance is a formidable task, but experts agree it's necessary. Content Marketing Institute's Joe Pulizzi says, "In almost every keynote speech I give, I ask the audience members whether their organizations have a documented content marketing strategy. Sadly, most do not."
CNW has created a template to help get you started
The CNW 2017 editorial content calendar was created by our own content experts and is available for free download. Setting out key Canadian dates and important holidays to consider, this editorial calendar will help you align your content around notable seasonal events. Layer on your organization's product marketing roadmap for a clearer picture of potential content themes and visual opportunities.
"While capitalizing on real-world events through the development of creative content is an entertaining way for your brand to reach new audiences and engage with existing ones, keeping track of these events and their importance can be a challenge," explains James Rubec, Global Content Strategist at Cision. "Having all of these events and dates in in a single resource helps keep a content team focused on upcoming priorities."
When using a multichannel marketing approach, the need for a comprehensive plan is even greater
"Content calendars are a critical way to help brands plan and organize the promotion of their messages and content while being cognizant of seasonal events," adds Annemaria Nicholson, Senior Manager, Demand Generation Content Marketing at Cision and PR Newswire. "Mapping out an optimized content sequence can boost all channels in a multichannel promotion. Experiment with different channels and different publishing orders to get the maximum results from each piece of content."
Additionally, our guide includes tips on what you need to do before you begin planning, the best practices to help you plan your content strategy, and bonus editorial calendar planning tips from our experts!
Download our 2017 editorial content calendar here.
About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.
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