Pizza Delight to Shoot National Campaign Television Commercial Locally

MONCTON, NB, Dec. 16 /CNW Telbec/ - Lights, camera, action as Pizza Delight gets ready to shoot its next national campaign television commercial in Shediac and Riverview. The thirty second commercial will have David Hale, a Pizza Delight franchisee in Newcastle and Riverview in the new spot. It will also feature three new pizzas (Philly Cheese Steak, Canadian Bacon Classic and Italiano) as part of January campaign combos in restaurants.

"We're excited to be shooting part of our next television commercial in Shediac, New Brunswick, where it all started 40 years ago for Pizza Delight." indicates André Levesque, Director of Marketing. "Shooting our commercials locally is important to us. With 78 Pizza Delight restaurants and communities to choose from across the Atlantic Provinces, we have everything we need to produce some great commercials. Plus, who better to be part of our commercials than Pizza Delight franchisees that are passionate about their restaurants and our company." says Levesque.

The commercial shoot will start early today in downtown Shediac. Once the footage is captured the crew will be on the move to the Pizza Delight restaurant in Riverview, where David will be making fresh pizza dough.

Every morning all 95 Pizza Delight restaurants prepare fresh dough for the day by following a secret recipe and process that was developed over 40 years ago in the chain's first restaurant in Shediac. "Of course we won't be showing all our secrets on screen, but we believe there is value in our customers knowing that we do offer fresh and unique menu items." says Levesque.

This commercial is the first of four commercials that will all be taped in various Pizza Delight hometowns and restaurants all using restaurant franchisees and staff. This week's commercial will begin airing next January and the following three commercials will be shot next February. "Keep your eyes open. You may see your hometown and local Pizza Delight staff on television" finishes Levesque.

About Pizza Delight:

Headquartered in Moncton, New Brunswick, Canadian owned Pizza Delight(R) is a division of Imvescor Restaurant Group Inc. ("IRG"), a publically traded company operating franchised and corporate restaurants under the brand names Pizza Delight(R), Mikes(R), Scores(R) and Baton Rouge(R). Pizza Delight boasts more than 90 family restaurants operating in Atlantic Canada, Ontario and Alberta.

SOURCE PIZZA DELIGHT

For further information: For further information: on the news that is the subject of this release contact: André Levesque, (506) 853-0990; www.pizzadelight.com; Source: Pizza Delight (a division of Imvescor Restaurant Group Inc.)

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