RAISES $300,000 FOR THE CANADIAN BREAST CANCER FOUNDATION
AND SUSAN G. KOMEN (USA)
TORONTO, Dec. 17 /CNW/ - This December, the Pink Mitten Campaign is an
excellent way to stay warm in style while making a contribution to the
breast cancer cause.
Starting December 9th, 2010, over 300,000 Pink Mittens will be available
in more than 2,400 retailers across North America. Each high quality
knitted mitten is fleece-lined and features a pink ribbon appliqué, a
symbol of hope for all those who have been touched by breast cancer.
For each pair of Pink Mittens sold, Kootenay Knit & Apparel will make a
$1.00 contribution to the Canadian Breast Cancer Foundation in Canada
and Susan G. Komen for the Cure® in the USA to support relevant breast
cancer research, education and awareness programs in North America.
"The Canadian Breast Cancer Foundation is so proud to be a part of this
exciting new program," says Holly Henderson, Interim Director of Corporate Programs at the Canadian Breast Cancer
Foundation."The Pink Mitten Campaign is an incredible opportunity for
individuals to make a difference, one pair of mittens at a time."
Each year, millions of North Americans are touched by breast cancer. It
not only impacts those individuals living with the disease, but their
families, friends and loved ones. According to 2010 Canadian Cancer
Statistics1, one in nine Canadian women is expected to develop breast cancer during
their lifetime (if she lives to age 90). This year, an estimated 23,200
women and 180 men in Canada will be diagnosed with breast cancer, and
an estimated 5,300 women and 50 men will die of it.
Kootenay Knit and Apparel, creator of The Pink Mitten Campaign, was a
licensee for the 2010 Vancouver Winter Olympic Games. "Our company was
inspired by the incredible success of the Red Mitten phenomena during
the Olympics," says owner Allan Rella. "We realized that there was an opportunity to create The Pink Mitten
Campaign to support breast cancer research funding in North America.
The Pink Mitten Campaign is our statement towards positive change. The
Aboriginal Mother Center Society located in Vancouver must be
acknowledged for the incredible effort, determination and perseverance
that their team put forth to perform a distribution miracle by
receiving, repackaging and redirecting Pink Mittens to over 2,000
locations in North America in less than 48 hours. This massive
undertaking is a story in itself.
Beverley Mahood is a successful Recording Artist and Host of the CMT
Series "Pick a Puppy". She recently participated at the G8 as the only
performer and at the G20 as part of the Canadian Women of Distinction
event. She has enthusiastically joined The Pink Mitten Campaign as its
spokesperson. "I am honoured to team up with such a creative campaign
to fund breast cancer research and awareness. Everyone needs warm
hands, a warm heart and a healthy life without this terrible disease
... Makes sense for everyone to buy a pair of pink mittens ... and wear
The program's first sold out stage has raised over $300,000 for the
Canadian Breast Cancer Foundation and Susan G Komen for the Cure®. The
goal is to raise 2.5 million dollars while elevating breast cancer
awareness as the program expands through 2011. As Mahood says, "It's early, but there is already an amazing heartbeat to this
To learn more about The Pink Mitten Campaign, where to buy your pair, or
to order online,
JOIN HANDS AND HELP CREATE A FUTURE WITHOUT BREAST CANCER
Kootenay Knit and Apparel: http://www.kootenayknitting.com
Canadian Breast Cancer Foundation: http://www.cbcf.org
Susan G. Komen for the Cure®: http://www.komen.org or call 1-877 GO KOMEN.
Beverley Mahood: (416) 802-0509, email email@example.com or visit http://www.beverleymahood.com
Aboriginal Mother Center Society of Vancouver: Mary Adams, Manager at 604 569-0965, email: firstname.lastname@example.org
1 Canadian Cancer Society /National Cancer Institute of Canada. Canadian
Cancer Statistics 2010, Toronto, Canada, 2010
SOURCE KOOTENAY KNIT AND APPAREL
For further information: For further information:
Tom Cross: Communication Director, Phone: 416-802-0509, Email: email@example.com
Lyndsay Jensen: Program Coordinator, Kootenay Knit & Apparel, Phone: 866-426-7040, Email: firstname.lastname@example.org