- Combined total audiences for Discovery's digital channels up 33% for
broadcast year through July -
- Discovery maintains position as Canada's #1 most-watched entertainment
specialty channel -
To tweet this release: http://bmpr.ca/1NWLrVq
TORONTO, Aug. 27, 2015 /CNW/ - With the 2014/2015 broadcast year
speeding to a close, Numeris (BBM Canada) confirms a record year of
growth for Discovery's suite of digital networks, in addition to
confirmation that Discovery is pacing to end the season as the #1
entertainment specialty channel in primetime. From Sept. 2014 through
the end of July 2015, three of the four services - Investigation
Discovery, Animal Planet, and the newly rebranded Discovery Velocity -
are on pace to complete the year with their highest audiences on
record, while Discovery Science has nearly doubled its audience during
the last seven years. Combined, the total audience for all four
channels is up 33%.
"With quality factual content that stands out from the competition,
Discovery's family of digital networks continue to grow by leaps and
bounds," said Paul Lewis, President and General Manager, Discovery.
"Canadians have seemingly endless options for their entertainment
dollar, and we're very proud that the programming we offer continues to
be a leading choice for so many."
A closer look at the data per channel confirms:
Investigation Discovery viewing is up 23% from Sept. 2014-July 2015 vs.
same period the previous broadcast year.
Investigation Discovery has increased its audience by at least 16% in
every year since it launched in 2010, amounting to a 10-fold audience
increase over that period.
Animal Planet viewing is up 33% from Sept. 2014-July 2015 vs. same
period the previous broadcast year.
Animal Planet viewing has nearly doubled during the last five years.
Discovery Velocity has nearly tripled its audience since launching under
new branding and scheduling in Feb. 2015.
Discovery Science has nearly doubled its viewing over the past seven
Discovery has reclaimed its position as the #1 entertainment specialty
channel among total viewers in primetime while maintaining its lead
among key demos.
SOCIAL MEDIA LINKS:
Discovery Canada on Facebook: Facebook.com/DiscoveryCanada
Discovery Canada on Twitter: Twitter.com/DiscoveryCanada
Discovery Canada on Instagram: Instagram.com/DiscoveryCanada
The world is just awesome! With compelling real-life programming that
inspires and entertains, Discovery reveals the world in all its wonder,
diversity and amazement. As Canada's #1 entertainment specialty
channel, Discovery offers a signature mix of adrenaline-charged
stories, larger-than-life personalities and vivid imagery for viewers
with curious minds. With the best non-fiction programming from Canada
and around the world, Discovery captures the excitement of a passion
for life - one lived fully and at its most extreme. With exceptional
and immersive storytelling, the channel offers in-depth,
behind-the-scenes glimpses at the extraordinary people and places that
shape our world. Launched in Canada in 1995, Discovery is now available
in more than eight million Canadian homes. Discovery Canada is a joint
venture between Bell Media, which is owned by BCE Inc. (TSX, NYSE:
BCE), Canada's largest communications company, and Discovery
Communications Inc. Find more information and interactive online
features at Discovery.ca.
Source: Numeris (BBM Canada). P2+, 9/1/14 - 8/2/15.
For further information:
Sarah Goddard, Bell Media, 416.384.2056 or email@example.com
Renee Dupuis, Bell Media, 416.384.3154 or firstname.lastname@example.org