Photo/Media Advisory - Look out for Lionel

Boston Pizza's mascot is hitting the street with gift cards to celebrate its 50th Anniversary

VANCOUVER, Aug. 12, 2014 /CNW/ - Guess who's turning 50? On Tuesday August 12th, Boston Pizza is celebrating its 50th Anniversary across Canada and is offering $5 Indy (individual) pizzas all day. Look out for Boston Pizza's own mascot, Lionel, who will be around the Lansdowne Centre giving away $5 gift cards to Vancouver citizens, families and friends to enjoy a $5 individual pizza on us.  For those lucky enough to find Lionel, take a selfie with him and post the picture using the hashtag #BPturns50 or on Boston Pizza's Facebook page for a chance to win an additional $50 gift card.

Media are invited to find Lionel on August 12th to film/photograph local citizens of Vancouver celebrating Boston Pizza's 50th Anniversary with Lionel.


Filming/photo opportunity for Boston Pizza's 50th Anniversary Promotion. Lionel will be handing out $5 gift cards to local citizens, families and friends to promote the $5 individual pizza offer on Tuesday August 12th at the local Boston Pizza.


Boston Pizza's mascot Lionel with local Vancouver pizza lovers


Tuesday, August 12th 2014 at 8:00a.m.


Lansdowne Centre

5300 Number 3 Road

Richmond, BC V6X 2X9

SOURCE: Boston Pizza International Inc.

For further information: Lauren Fraser,, (604) 273-6151

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