Photo/Media Advisory - Look out for Lionel

Boston Pizza's mascot is hitting the street with gift cards to celebrate its 50th Anniversary

TORONTO, Aug. 12, 2014 /CNW/ - Guess who's turning 50? On Tuesday August 12th, Boston Pizza is celebrating its 50th Anniversary across Canada and is offering $5 Indy (individual) pizzas all day. Look out for Boston Pizza's own mascot, Lionel, who will be at the SE corner of Queen Street and Yonge Street giving away $5 gift cards to Toronto citizens, families and friends to enjoy a $5 individual pizza on us.  For those lucky enough to find Lionel, take a selfie with him and post the picture using the hashtag #BPturns50 or on Boston Pizza's Facebook page for a chance to win an additional $50 gift card.

Media are invited to find Lionel on August 12th to film/photograph local citizens of Toronto celebrating Boston Pizza's 50th Anniversary with Lionel.


Filming/photo opportunity for Boston Pizza's 50th Anniversary Promotion. Lionel will be handing out $5 gift cards to local citizens, families and friends to promote the $5 individual pizza offer on Tuesday August 12th at the local Boston Pizza.


Boston Pizza's mascot Lionel with local Toronto pizza lovers


Tuesday, August 12th 2014 at 8:00a.m.


SE corner of Queen Street and Yonge Street

SOURCE: Boston Pizza International Inc.

For further information: Milena D'Agostino,, (416) 778-4700

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890