MONTREAL, Jan. 30, 2013 /CNW Telbec/ - Phéromone, a web strategies and
solutions provider for the past 18 years, announced today that it has
appointed Yves Lapierre as agency President and CEO.
With a degree in international trade law from the universities of Ottawa
and Paris 2, Mr. Lapierre served most recently as Phéromone's Vice
President of Finance and Executive Producer. He replaces Philippe Le
Roux, with whom he co-founded the company in 1994.
Mr. Le Roux will be leaving the company to work as an independent
consultant. "Phéromone would like to thank Mr. Le Roux for his enormous
strategic contribution, particularly in recent years," said Mr.
"Going forward, our executive team will remain intact and continue to
deliver web solutions with quantifiable results for our public and
private sector clients," said Mr. Lapierre, who is now sole shareholder
of the 40-person company. The company's primary managers are David
Rollert, Vice President, Strategy and Design; Diane Labelle, Vice
President, Operations and Human Resources; and Mark Jodoin, Vice
President, Strategic Development. Mr. Lapierre adds that Phéromone will
also be investing in product development initiatives while remaining
committed to its tradition of customer service.
Phéromone offers a unique combination of strategy, design, and
technology. It has contributed to the success of a number of its
clients, including VIA Rail Canada, RDS, ARTV, Tourisme Québec, Leucan,
Caisse de dépôt et placement du Québec, Desjardins, JP Morgan Chase &
Co., Telefilm Canada, Club Med USA, Groupe TVA, Théâtre du Nouveau
Monde, Télé-Québec, Ville de Montréal, and Sépaq.
SOURCE: Pheromone, Interactive Agency
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