Renewed partnerships with Luke Donald, Ernie Els, Matt Kuchar, Mike
Weir, Stephen Ames, Morgan Pressel, Graham DeLaet and David Hearn
TORONTO, Jan. 10, 2013 /CNW/ - Today, RBC is proud to announce new
relationships with 2010 US Open Champion Graeme McDowell and 2012 FedEx
Cup Champion Brandt Snedeker who will become golf ambassadors and
represent the RBC brand globally.
RBC becomes the official banking and financial services partner for each
athlete. As part of Team RBC, all players will showcase the RBC logo on
their golf bags and apparel and be featured in RBC marketing and
advertising campaigns planned for the U.S., Canada, and international
markets. McDowell and Snedeker join Luke Donald, Ernie Els, Matt
Kuchar, Jim Furyk, Hunter Mahan, Stephen Ames, Mike Weir, Graham
DeLaet, David Hearn and Morgan Pressel as RBC's ambassadors.
"We are excited to have Graeme and Brandt join our team of world-class
athletes," said Jane Broderick, chief brand and communications officer
at RBC. "These players are well-respected, have global recognition and
will serve as terrific ambassadors for RBC. As one of the key drivers
of RBC's sponsorship program, golf enables us to build our brand and
connect with golf fans around the world."
"After playing in the RBC Canadian Open the last few years, I am very
excited at the opportunity to partner with them," said Brandt Snedeker.
"As one of the strongest banks in the world, I am impressed with RBC's
leadership and reputation, as well as their commitment to golf."
Graeme McDowell noted "I'm very excited about becoming a member of Team
RBC. I've admired the great work RBC has been doing in golf over the
past few years and to become a part of it is an honour. I'm looking
forward to playing in both the RBC Heritage and RBC Canadian Open this
In addition, RBC has renewed partnerships with PGA Tour players Luke
Donald, Ernie Els, Matt Kuchar, Mike Weir, Stephen Ames, Graham DeLaet
and David Hearn as well as LPGA Tour golfer Morgan Pressel. Team RBC
has seen tremendous success over the past year, winning the 2012
British Open (Els), the 2012 PLAYERS Championship (Kuchar), the World
Golf Championships - Accenture Match Play and Shell Houston Open
(Mahan) and the 2012 Transitions Championship (Donald).
"RBC is a global player in golf and I'm excited to extend our
partnership as they continue to strengthen their stable of ambassadors,
support charitable causes and expand grassroots golf programs in
Canada," said Ernie Els.
Luke Donald added "I'm proud to continue to represent RBC on the
international stage as they are a terrific partner, not only to me, but
to the game of golf as well."
This announcement builds on RBC's ongoing commitment to golf as the
title sponsor of the 2013 RBC Heritage being held at Harbour Town Golf
Links on Hilton Head Island, South Carolina from April 15 to 21, and
the 2013 RBC Canadian Open, which will be played at Glen Abbey Golf and
Country Club from July 22 to 28 in Oakville, Ontario. RBC also provides
support for the PGA of Canada, Canadian Amateur Golf Championships,
Golf Canada's development program and high performance national team.
About Graeme McDowell
Currently #17 on the Official World Golf Ranking
Recently won the World Golf Challenge
Won the 2010 U.S. Open, ending a 40-year drought for Europeans at
Seven-time European Tour winner
Three-time European Ryder Cup team member
About Brandt Snedeker
Currently #8 on the Official World Golf Ranking
Four-time PGA Tour winner including the 2012 Farmers Insurance Open and
Won the 2012 FedEx Cup with a victory in the season-ending Tour
Named PGA Tour Rookie of the Year in 2007
For further information:
Jackie Braden, Director, RBC Brand Communications, 416 974-1724