Pet Lovers Show Their Support for Fort McMurray

Pet Valu's Original $100,000 Donation Now Tops $200,000

A lovely lady came into our store today and stood near our adoptable kitten Mama.  When I asked how I could help, she said she was just looking and then proceeded to tell me of the heartache she is going through.

She was able to grab her family and her dogs but was was forced to leave her cats. She is very worried about their wellbeing and unsure if they are OK. I told her that she was welcome to hold Mama. With tears rolling down her cheeks she gave her a good snuggle and I let her know she is welcome to come by anytime to see Mama again. She left with lighter spirits. It is amazing how a little cuddle from an animal can change your feelings. Even more amazing to witness.

-Alicia, Pet Valu St. Albert

MARKHAM, ON, May 19, 2016 /CNW/ - For Pet Valu, showing support for the people and pets of Fort McMurray is personal. 

Pet Valu immediately donated $100,000 to the Canadian Red Cross and SPCA when fires broke out in early May as well as much needed products.  And so far, Pet Valu franchisees, stores and customers have raised an additional $84,000 to support relief efforts, bringing the total to over  $200.000 so far. Pet Valu stores across Canada are continuing to collect donations in-store.  100% of donations collected in stores are being donated to the Red Cross and SPCA.

Beyond just raising money, the company's stores and Alberta operations teams have been mobilizing trucks of food and supplies to help families in need – including thousands of bags of cat, dog and small animal pet foods and supplies. 

"Our hearts go out to the people and pets of Fort McMurray, our employees and franchisees at our two Fort McMurray stores. Pet Valu hopes that the $200,000+ our team has donated and raised to aid in the recovery effort will help in some small way," says Tom McNeely, CEO.  "Most important of all, is the remarkable way our Pet Valu team are rising up to offer support and comfort to the community," says McNeely.

"Pet Valu has been working to get product donations where they are needed the most.  The company has transported pet food, treats, and crates, litter, toys and other accessories to where they are needed. Food and supplies were directly donated to the Fort McMurray evacuees through The Royal Canadian Legion, SPCA, The Lac La Biche Evacuation Centre, and through various charities and hotels all over Edmonton and northern Alberta," says McNeely.

Pet Valu is also accepting donations to help those affected by the fire at the following Northern Alberta locations:

  • Cold Lake

  • St Albert

  • Spruce Grove

  • Hollick Kenyon (Edmonton)

  • Market at the Meadows (Edmonton)

  • Namao Center (Edmonton)

  • Rabbit Hill (Edmonton)

  • West Henday (Edmonton)

  • Westmount (Edmonton)

  • Windermere (Edmonton)


About Pet Valu
Pet Valu, Paulmac's, Tisol, Total Pet and Bosley's team members are true Pet Experts who can help you find the right nutrition and other solutions for your pets. Pet Valu stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters.


For further information: To learn more about how Pet Valu is helping Fort McMurray, please visit: or

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