World's leading learning company puts pursuit of efficacy at centre of
TORONTO, Nov. 15, 2013 /CNW/ - Pearson, the world's leading learning
company, today announces a series of unique commitments designed to
measure and increase its impact on learning outcomes around the world.
As part of a new global education strategy which sets out to help more
people make progress in their lives through learning, Pearson today:
Committed to report audited learning outcomes measures and targets
alongside its financial accounts, covering its whole business by 2018
Shared plans to "institutionalise" efficacy across Pearson's
organisation, creating dedicated focus and incentives towards learning
outcomes targets for all business areas
Published its Efficacy Framework - Pearson's approach for ensuring its
products and services enable students to learn what they need to make
progress - for feedback and improvement;
Promised to develop a global research network to gather the evidence
needed on the "path to efficacy", and openly to share and broker debate
around its findings.
The company's ambition is to ensure that its work is driven by an ever-clearer understanding of how it can
maximise and measure its impact on learning outcomes, drawing on the
lessons of the healthcare industry to invest in research and
development and build new partnerships that will address the most
pressing unmet needs in education.
Identifying dialogue and collaboration with the wider education
community as crucial to accelerate progress, Pearson also publishes two
reports. The first, Asking More: The Path to Efficacy, sets out the imperative for measuring and improving learning outcomes
worldwide. The second, The Incomplete Guide to Delivering Learning Outcomes, shares in detail the company's new approach to contributing to that
goal and the progress it has made so far.
Asking More: The Path to Efficacy brings together some of the world's leading education experts to
highlight how research and data collection can enable a revolutionary
degree of rigour in measuring and improving the success of learning
products, educational programmes and institutions.
The report argues that efficacy in education is 'as possible and as
pressing' as in healthcare, and includes contributions from global
leaders in education and business including Andreas Schleicher of the
OECD, Vicky Colbert of Escuela Nueva, Geoff Mulgan of NESTA and Jon
Iwata of IBM.
Pearson will now extend this conversation by creating a new global
research network, connecting Pearson's internal research with outside
experts, working together to address barriers to efficacy and big
unanswered questions in education. The network will inform Pearson's
strategy and product development, and Pearson will share findings
openly through a new online platform, Open Ideas.
Also published today is The Incomplete Guide to Delivering Learning Outcomes. Authored by Sir Michael Barber, Pearson's Chief Education Advisor, and
Saad Rizvi, Senior Vice President, Efficacy, the report shares
Pearson's "Efficacy Framework", a Review process designed to evaluate
and improve impact on learning outcomes, and sets out the company's
strategy, initiatives and insights in applying it.
Efficacy now moves from a pilot programme in Pearson to the centrepiece
of its global education strategy. Every part of Pearson's new
organisation will have a senior leader with a specific brief for
improving efficacy, and product roles will be reshaped to focus on
delivering outcomes rather than inputs. This new network of efficacy
leaders will ensure that the Efficacy Framework and its lessons are
applied throughout the company, reviewing all investments over a value
of $1m and reporting publicly on Pearson's progress and impact.
Pearson will also include the delivery of learning outcomes as a
central pillar of its HR policies including recruitment, training,
performance management and reward.
John Fallon, Pearson's chief executive, said:
"Pearson's purpose is to help people make progress in their lives
through learning. So, we better be sure that we can demonstrate that
progress, in all we do, in a meaningful way.
"Our aim is to ensure that every action, every decision, every process,
and every investment we make will be driven by a clear sense and
understanding of how it will make a measurable impact on learning
outcomes. We need to institutionalise this process, and make it our
"When we publish our annual report five years from now, we will, in a
rigorous and externally audited way, be able to report on the progress
we have made in improving learner outcomes. To achieve this, we will
need to collectively agree on the learner outcomes that we will track,
measure and strive to achieve.
"That work is a priority starting from today and we will be reaching out
across the education community to consult on where we should be
directing our energies."
Michael Barber, Pearson's Chief Education Advisor, said:
"Education is so linked to the wellbeing of individuals and of the
economy that we need much more rigorous systems in place to ensure it
is working, urgently. Thanks to the growing body of research and data,
and the opportunity of technology, achieving efficacy in education is
not only as pressing, but now just as possible as in healthcare.
"Global education challenges are too steep for any one organisation to
pursue independently. We are sharing the progress we are making so that
others can challenge and support us to move more rapidly.
Collaboration, partnership, and co-creation are the only way to
transform education at the pace the learners we serve require."
Notes to editors
Asking More: The Path to Efficacy, is edited by Sir Michael Barber and Saad Rizvi and features
contributions from nine global experts, setting out the progress which
can be made through a renewed focus on outcomes.
The authors are:
- Geoff Mulgan, NESTA
- Barbara Chow, Education Program Director, Hewlett Foundation
- John Iwata, Senior Vice President, Marketing, Communications and
- Vicky Colbert, Founder, Escuela Nueva Foundation
- Rukmini Banerji, Programs Director, Pratham Schools
- Professor Michael C Crow, President, Arizona State University
- Andreas Schleicher, Special Advisor on Education Policy, OECD
- Sir Ken Robinson, education, arts and creativity expert
- Peter Hill, assessment expert, former CEO of Australian Curriculum,
Assessment and Reporting Authority and Senior Adviser to the Hong Kong
Assessment and Examinations Authority
Geoff Mulgan highlights measureable impact as the emerging acid test for
consumers and investors; IBM's Jon Iwata on the huge potential to
analyse Big Data to answer unaddressed questions and support real-time
learning decisions; Vicky Colbert sharing her experience of building an
outcomes oriented approach from ground up; and Professor Michael Crow
on the role of technology in combining high quality educational
experiences with wide access.
The Incomplete Guide to Delivering Learning Outcomes is authored by Sir Michael Barber and Saad Rizvi, with a foreword from
former Pearson CEO Marjorie Scardino and an introduction from John
Fallon, CEO of Pearson.
The 'Efficacy Framework' scores across four areas considered critical to securing outcomes1. An interactive framework version was published today on a new website
for feedback from the education community at http://efficacy.pearson.com.
Reviews recommend how products can improve learner outcomes, for example
by using data analytics, digital technology or by applying research
insights. Pearson are now using the approach to determine how they
invest and acquire, to drive innovation, product development and a new
research agenda, and their recruitment, professional development and
rewards for employees.
Pearson has also begun to build a new online research platform to
provide a global bank of evidence on best practices in education. Open
Ideas, a new website, has been created to make the latest evidence and
ideas in education accessible to all, and to encourage an open debate
about learning. It will be launched in 'beta' in the first quarter of
2014 at URL http://research.pearson.com.
To request an interview with John Fallon, Sir Michael Barber, or any of
the report authors, or to receive any of the collateral below please
contact: Marlene Olsavsky, Vice President of Marketing, Pearson Canada
- Copies of Asking More: The Path to Efficacy
- Copies of The Incomplete Guide to Delivering Education Outcomes
- Video footage of Sir Michael Barber and John Fallon interviewed about
- Video footage showing the framework in action at Pearson, in a product
- B-roll learner footage
- Photography and biography information for Sir Michael Barber and John
Pearson is the world's leading learning company, serving learners of all
ages with educational resources, services, software and assessments. We
operate in more than 70 countries around the world, employing more than
40,000 people and serving the school, higher education and professional
education markets with a commitment to measure and improve learning
outcomes. Our resources are available in print, online and through
multilingual packages that help people learn whatever and wherever they
choose. Pearson's businesses also include financial information through
the Financial Times and consumer publishing through Penguin Random
House. For more information on Pearson, visit www.pearsoncanada.ca.
1 Outcomes, Evidence, Planning and Implementation, Capacity to Deliver
SOURCE: Pearson Education
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