Increases international visibility and popularity in a global trade show
HONG KONG, Jan. 30, 2014 /CNW/ - Peak Sport kicked off its 2014 international marketing campaign by introducing a series of new professional products to attendees of Munich ISPO - The International Sporting Goods Trade Show. Peak took the opportunity to showcase its strong research and design capabilities to an international crowd. Munich ISPO is considered one of the most important and largest industry events as it often leads the way in identifying trends in sportswear industry.
The Company exhibited its basketball, running, tennis and other professional sports gear including the 'Team Lightning TP9' shoes equipped with "Gradient Dual Tech", which were selected in 2013 as one of Top 10 basketball shoes by Counterkicks and was one of the best-selling basketball products in Europe; and the 'Ghill 3' shoes, which were selected by Complexsneaker as one of the Top 10 basketball shoes during the 2012-13 NBA Season. Peak also took this opportunity to show its high quality services to consumers around the world.
As the official partner of the NBA, FIBA, WTA and other international leading sporting organizations, Peak has substantial experience in designing professional sportswear. By developing deep, cooperative relationships with basketball federations of Germany and Serbia, and a number of other countries' Olympic Committees including Slovenia, Peak has been able to expand into the European market ahead of other Chinese peers. In 2014, Peak will continue to invest and create lasting relationships with the NBA All-Star Game, FIFA World Cup, FIBA Basketball World Cup and all four tennis Grand Slams in order to increase brand awareness on a global scale.
Mr. Zhihua Xu, the CEO of Peak Sport, commented, "As Europe has a large number of consumers seeking for quality sportswear, we see this a great opportunity. Peak has already laid a solid foundation for future development in Europe. In 2014, there will be many important sports events and we are preparing to launch new products in Europe to further increase Peak's brand reach throughout the globe."
SOURCE: Peak Sport Products Co., Limited
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