LONDON, Nov. 16, 2013 /CNW/ - International research from Airbus reveals
that a new generation of discerning passengers are increasingly
researching in-flight seat comfort prior to booking long haul full
service flights. They are also prepared to dig deeper into their pocket
to pay for more comfort in economy. Some 54 per cent believe an
increase of seat comfort is critical, leading to 41 per cent prepared
to pay more within economy and five per cent considering investing
in an upgrade in search of more comfort. This growing cohort of economy
passengers are increasingly not prepared to accept crusher seats and 34
per cent are turning to specialist websites, in order to determine true
seat value prior to booking flights.
(Photo: http://photos.prnewswire.com/prnh/20131114/653458-INFO )
Passengers cited lack of sleeping comfort, back and leg ache as the top
three factors for discomfort on long haul flights. They also said that
seats that are too narrow would have a negative impact on their post
flight well-being, impacting them with tiredness and sore muscles. Post
flight well-being is of particular concern to business passengers who
need to ensure they are able to perform in working environments.
Depending on the region up to 70 per cent of economy class passengers
travel for business*.
Kevin Keniston, Airbus Head of Passenger Comfort, said: "Passengers are
acutely aware of inflight comfort and this impacts purchase decisions.
Our research reveals that almost half of economy passengers are
prepared to pay more in order to get greater comfort in economy.
Airlines are already responding by differentiating their seat offerings
within classes and placing a price premium on more comfortable seat
options - such as aisle, front row or emergency exit seats. Seat width
however is a key determinant of comfort and as such passengers are
increasingly investing time and money to avoid enduring a 17 inch
crusher seat on a full-service, long haul flight."
For more information go to http://www.airbus.com
Methodology and sample:
Recruitment in 4 international airports: SIN, CDG, FRA, AMS
Nationality: Asian 24%, North American 26%, European 26%, Other 24%
Questionnaire in transit zone
* 2012 IATA Global Passenger Survey
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