ParticipACTION selects Sprout at Work as technology partner for national wellness initiative

BURNABY, BC; KELOWNA, BC; RICHMOND, BC and VANCOUVER, April 7, 2016 /CNW/ - Sprout is pleased to announce today that the company has been selected by ParticipACTION as the technology partner for the UPnGO with ParticipACTION wellness program. Designed with the intent to get Canadians sitting less and moving more at work, UPnGO with ParticipACTION will use Sprout technology to help inspire workplace culture shifts by providing a website and mobile app to track and engage employees in the program.

UPnGO with ParticipACTION was developed by ParticipACTION, a national non-profit organization that helps Canadians sit less and move more, in partnership with Public Inc., Canada's leading social impact marketing agency. During their search for a technology partner, they zeroed-in on Canadian companies that were designed to promote wellness, had a platform accessible via mobile and web, included an activity log and rewarded positive trends. Sprout met these needs.

"We are thrilled to be the technology partner for the ParticipACTION UPnGO program. It's an incredible initiative." says Martha Switzer, Co-Founder and CMO at Sprout. "Our wellness engagement platform inspires employees to get fit and empowers employers to manage and quantify their corporate wellness. Together, we're challenging participants across British Columbia to use Sprout to track and improve their daily health habits, ultimately lowering their risk of chronic disease and increasing healthy behaviours."

"UPnGO with ParticipACTION is one of the ways we are harnessing the power of emerging technologies to support and encourage people to make physical activity accepted and expected at work," says Elio Antunes, President and CEO of ParticipACTION. "It's all part of our push to get 10% of Canadians sitting less and moving more by 2020."

The 10-month pilot program launches with a 6-week kick-starter challenge For these six weeks and beyond, UPnGO with ParticipACTION will depend on Sprout technology to facilitate healthy behaviours, by leveraging the platform's features like push notifications, its ability to sync with fitness devices and leaderboards to inspire friendly competition.

About Sprout at Work

Sprout is the leading Wellness Engagement Platform, used by progressive companies to improve the health of their employees and their business. Sprout creates a work culture that enables individuals to lead happier, healthier lives, while empowering employers to effectively manage and measure wellness outcomes. More information is available at www.sproutatwork.com.

SOURCE Sprout

Image with caption: "Sprout's mobile wellness app. (CNW Group/Sprout)". Image available at: http://photos.newswire.ca/images/download/20160407_C5201_PHOTO_EN_659959.jpg



For further information: Martha Switzer, 604-365-4112, m.switzer@sproutatwork.com

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