Audiences Embrace Early IMAX® Opening and J.J. Abrams' Use of IMAX® Cameras
LOS ANGELES, May 20, 2013 /CNW/ - IMAX Corporation (NYSE: IMAX; TSX:IMX), Paramount Pictures, a division of Viacom, Inc. (NASDAQ: VIAB), and Skydance Productions announced that Paramount and J.J. Abrams' Star Trek Into Darkness has grossed an estimated $13.6 million domestically for the weekend in 336 North American IMAX® 3D theatres. Of the film's 20 highest-grossing domestic engagements since it debuted in North America on Wednesday, May 15, 17 of them featured an IMAX screen. In addition, to date, the film has grossed approximately $20 million in IMAX theatres worldwide.
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"IMAX is grateful to have a champion in J.J. Abrams, who's maximized the potential of IMAX by leveraging our capture technology in the production and storytelling of Star Trek Into Darkness," said Greg Foster, Chairman and President of IMAX Entertainment. "With the film garnering an 'A' grade from CinemaScore and our indexing at significant levels, we look forward to what the next few weeks holds. Once again, Bad Robot and Paramount have delivered an experience that connects with IMAX audiences everywhere."
The IMAX release of Star Trek Into Darkness features approximately 30 minutes of footage filmed with the extremely high-resolution IMAX® cameras. These specific sequences expand to fill more of the screen exclusively in IMAX, delivering unprecedented crispness and clarity and a truly immersive experience for moviegoers.
About Star Trek Into Darkness™
"STAR TREK INTO DARKNESS" follows the crew of The Enterprise as they are called back home to Earth in the wake of a shocking act of terror from within their own organization. In defiance of regulations and with a personal score to settle, Captain Kirk leads his crew on a manhunt to capture an unstoppable force of destruction and bring those responsible to justice. As our heroes are propelled into an epic chess game of life and death, love will be challenged, friendships will be torn apart, and sacrifices must be made for the only family Kirk has left: his crew.
"STAR TREK INTO DARKNESS" is written by Roberto Orci & Alex Kurtzman & Damon Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance Productions' David Ellison, Dana Goldberg and Paul Schwake are the executive producers.
You can learn more about Star Trek Into Darkness by visiting Paramount's official site at http://www.startrekmovie.com/
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2013, there were 738 IMAX theatres (606 commercial multiplexes, 19 commercial destinations and 113 institutions) in 53 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
For additional information please contact:
IMAX Corporation - New York
Principal Communications Group - Los Angeles
Melissa Zukerman/Paul Pflug
IMAX Corporation – New York
Sloane & Company – New York
SOURCE: IMAX Corporation
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