Pantene to Partner with Unexpected New Star

Live Webcast to Reveal Dramatic Departure for World's Largest Hair Care Brand

CINCINNATI, OH, March 31 /CNW/ - Pantene announced today their plans to reveal the latest in a long line of well-known brand ambassadors live in a webcast on April 1st. This impressive list of the brand's TV stars extends back to the 1980s with Kelly "Don't Hate Me Because I'm Beautiful" LeBrock and includes other notable women such as Kelly Ripa, Maria Menounos, and recent additions Padma Lakshmi and Stacy London. The new star will help launch the Brand's redesign, slated for May 2010.

According to Julie Marchant-Houle, Marketing Director, North America Hair Care, Procter & Gamble, "We're incredibly excited about who the latest addition to the Pantene family will be, especially because it's going to surprise a lot of people. Pantene is celebrating its biggest redesign in more than a decade and we wanted to mark it with a major departure from anything we've done before." The new star is being kept under wraps until the official announcement April 1st.

Marchant-Houle had this to add: "I can tell you that she - or he - will have unbelievable hair.

The live webcast will be held April 1, 2010 at 12:00 PM E.S.T. at www.pantene.com/webcast. Marchant-Houle will be joined by Pantene spokesperson Stacy London and a special guest to reveal more information about Pantene's exciting new star.

Pantene Redesign

With its new understanding of hair's unique inter-fibre relationships, a critical factor in product performance that influences how ingredients work on hair, Pantene reinvented its entire brand structure. New Pantene includes an updated ingredient list, tailored systems, new packaging and new fragrance.

New Customized Pantene solutions are custom created to deliver outstanding product performance based on four unique hair structures and end-benefits. New Customized Pantene utilizes advanced ingredients and customized solutions for Fine, Medium-Thick, Curly, and Colour-Treated hair, with shampoos, conditioners, styling products and treatments, including options designed to work together to deliver long-lasting results. Become a fan of Pantene on Facebook and get a free sample while quantities last.

About P&G Beauty & Grooming

P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best every day. With more than 100 brands available in nearly 130 countries, P&G's beauty and grooming products delivered sales of over $26 billion in fiscal year 2008/09, making it one of the world's largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene Pro-V(R), Olay(R), Head & Shoulders(R), COVERGIRL(R), DDF(R), Frederic Fekkai(R), Sebastian Professional(R), Herbal Essences(R), Clairol(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), Old Spice(R), Secret(R), Crest Whitestrips(R), Wella Professionals(R), Braun(R) and a leading Prestige Fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss(R), Lacoste(R), and Christina Aguilera(R). Please visit www.pgbeauty.ca for the latest news and in-depth information about P&G Beauty and Grooming (NYSE: PG) and its brands.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE P&G Beauty

For further information: For further information: Weber Shandwick: Jessica Ungerman, (416) 642-7919, jungerman@webershandwick.com; Pantene: Tala Arous, (416) 730-4947, arous.t@pg.com

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P&G Beauty

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